Demand Generation Manager - Swiss Market (German & French speaking)

Join Lucca, a leading HR platform, as a Demand Generation Manager for the Swiss market. In this role, you will develop and optimize demand-generation initiatives, create compelling content, and work closely with sales to align marketing activation with acquisition priorities. You should have 5+ years of full-stack marketing experience, strong analytical skills, and fluency in German, French, and English. Enjoy a competitive salary, remote work options, and a fun, collaborative company culture.

• Développer et optimiser les initiatives de génération de demande et de marketing basé sur les comptes (ABM) autour des ICPs, des verticales, des comptes et des personas prioritaires.
• Identifier les signaux de demande et les opportunités de compte pour affiner le ciblage et l'activation.
• Traduire les priorités commerciales et d'acquisition en contenu convaincant, en messages et en initiatives d'activation tout au long du parcours d'achat.

****Sounds like you, right?****

You’re the right fit if you…

• 5+ years full stack marketing experience a must, ideally in B2B.
• Strong understanding of B2B buyer journeys, ICPs and demand-generation principles.
• Excellent content and copywriting skills, with the ability to adapt messaging to different audiences and funnel stages.
• Hands-on experience with digital acquisition, content marketing, ABM, SEO and/or performance marketing.
• Strong analytical mindset and ability to connect marketing activity with business outcomes.
• Comfortable working directly with Sales and translating commercial priorities into Marketing actions.
• Strong project management and stakeholder management skills.
• Autonomous, entrepreneurial and hands-on, with the ability to move from strategy to execution.
• German (fluent), French (fluent), English (business proficient).

If you are a commercially driven marketer who knows how to turn content, audiences and demand signals into qualified business opportunities, we would love to hear from you.

Apply now with your CV and examples of demand-generation, content or acquisition initiatives you have led.

****Recruitment at Lucca: how it works****

• ****Step 1:**** Phone interview with Manon in charge of recruitment (30 min)
• ****Step 2:**** Interview with Céline, your future manager (60 min)
• ****Step 3:**** Practical case - skills assessment and meeting part of your future team (1h)
• ****Step 4:**** Final Talk - presentation on a subject of your choice in front of a panel of Luccasians (45 min)

****What makes the difference at Lucca****

💰 Dual collective bonus system.
🏦 Occupational pension plan 100% covered.
🍽️ Lunch card with Swibeco.
🛍️ Discounts with Swibeco.
🏠 Remote-friendly work policy - remote work possible after onboarding, either occasional or hybrid.

****Our culture****

At Lucca, we have just one rule: work seriously, but don’t take yourself too seriously. We value transparency, autonomy, high standards, and a free spirit so everyone can give their best while staying true to themselves.

And because work should also be fun, our year is full of events: several company seminars, a team-building activity per team, a start-up weekend, a welcome drink every month for new hires, and introductory lunches for newcomers. We love coming together, sharing, and celebrating… So, are you ready to join us?