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Product Marketing Manager
Canary Technologies · New York, United States
About The Role
Join Canary, a leading company in the travel tech industry, as a Product Marketing Manager. In this highly cross-functional and strategic role, you will be responsible for translating complex product capabilities into clear and compelling narratives, developing product-level messaging and positioning, creating sales and marketing assets, maintaining market and competitive intelligence, and utilizing data to measure the success of go-to-market initiatives. You will work closely with Sales, Product, Marketing, and Customer Support teams to fuel growth and improve conversions.
- Développer et maintenir le message et le positionnement au niveau du produit, en traduisant les capacités complexes du produit en récits clairs et convaincants.
- Construire les actifs de vente et de marketing qui communiquent clairement la valeur et la différenciation de l'entreprise, en résonnant à chaque étape de l'entonnoir marketing.
- Utiliser les données pour mesurer le succès des initiatives de mise sur le marché, des campagnes marketing et de l'adoption des produits, en rapportant les indicateurs clés et en fournissant des informations exploitables.
- Strong communicator, both internally as well as to the market. You are a strong writer and visual storyteller able to communicate complex topics in a simple, digestible way
- Experience bringing new products to market
- A high quality bar for external assets — you know what "ship-ready" looks like and won't submit something half-finished
- Preferred: Management consulting experience, hospitality and/or travel tech experience, and multi-product, platform, and AI products experience
- Strong cross-functional instincts — you work well with product, sales, and design without needing heavy coordination overhead; you’re able to effectively influence without direct authority
- Comfort working with data and deriving actionable insights — you measure the impact of your work and use that to make better decisions
- +5 years of product marketing experience in a B2B SaaS environment
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