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Affluent Card PM Team Leader, Product Management, Cards & Unsecured Loans
DBS Bank (Taiwan) Ltd · Taipei, Taiwan
About The Role
Key Responsibilities:
Strategic Product Development and Portfolio Management
- Design and manage premium credit card products tailored to the needs of HNW segment.
- Align credit card strategies with the broader wealth management goals to enhance client engagement and retention.
- Develop a differentiated value proposition leveraging insights from the affluent and wealth management segments. Customer Acquisition, Engagement, and Retention
- Collaborate with the wealth management team to identify cross-selling opportunities for affluent credit card offerings.
- Drive targeted acquisition strategies through referrals, events, and customized campaigns.
- Ensure personalized experiences by integrating financial benefits, luxury rewards, and exclusive services.
Wealth Management Synergy
- Partner with wealth managers to understand client needs and deliver bespoke credit card solutions.
- Leverage existing wealth management client relationships to grow the affluent credit card portfolio.
- Provide training and tools to the wealth management team for seamless promotion of credit card offerings.
Partnerships and Vendor Collaboration
- Establish and manage partnerships with luxury brands, travel companies, concierge services, and other high-value vendors.
- Enhance the affluent credit card’s appeal by integrating unique benefits such as priority access, exclusive offers, and tailored experiences.
- Negotiate agreements that align with the lifestyle preferences of affluent customers. Customer Service Excellence
- Ensure premium servicing standards for affluent customers through collaboration with operations and customer service teams.
- Oversee the implementation of feature and services, including airport transfer, concierge, VIP support, and personalized offers.
- Monitor feedback to continuously improve the customer experience.
Performance and Analytics
- Analyze portfolio performance metrics such as customer acquisition, spends, retention, and profitability.
- Prepare detailed insights and recommendations for senior management to drive portfolio growth.
- Proactively identify risks and implement mitigation strategies.
Location:
Honhui A-13F
Job:
Product Management
Schedule:
Regular
Employee Status:
Full time
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