Demand Generation Manager

Join our team as a Demand Generation Manager, where you'll be responsible for driving demand generation for our retail sales business. You'll create and capture demand, generate high-intent prospects, and convert them into funded clients. You'll work closely with various teams, including Growth, Sales, Product Marketing, and Commercial Operations, and have a high degree of autonomy in your day-to-day operations.

• Own the execution of consumer demand generation across paid media, organic, lifecycle, and referrals, with a focus on the quality of demand created.
• Build demand programs that feed sales and advisory teams for high-value client segments, partnering with Sales to define what a qualified prospect looks like.
• Build and maintain clear reporting across the demand funnel, identifying patterns, surfacing insights, and making recommendations on where to double down, test, or pull back.

• 4–6 years in demand generation, growth, or performance marketing with a track record of generating high-quality consumer demand across multiple channels. You've worked in a self-serve motion and understand how to feed a sales team alongside it
• Strong cross-functional partnering — you've worked closely with Sales (lead definitions, feedback loops) and Product Marketing (messaging, campaign briefs) and made both relationships an advantage
• Analytical mindset with the ability to use data to diagnose funnel problems, prioritize opportunities, and recommend change — not just report on results
• Deep hands-on experience in paid media — you've owned budgets and managed campaigns across Google, Meta, TikTok, YouTube, or programmatic, and you optimize for downstream value, not just cost per acquisition
• A demonstrated habit of using AI to accelerate your work — generating and testing creative at scale, building research or enrichment workflows, or getting to insights from data faster. You treat AI as a core part of how you work
• Experience generating demand across distinct consumer segments — you know how messaging, channel mix, and creative need to shift between a first-time investor and a high-net-worth prospect
• Experience in a consumer sales environment — you've marketed alongside a consumer sales or advisory team, understand how they work a prospect, and know what makes a lead worth their time
• Lifecycle marketing experience — you've built and owned onboarding, nurture, or re-engagement journeys and know how lifecycle compounds the demand you generate
• Hands-on with a lifecycle or marketing automation platform — Braze, Iterable, HubSpot, or similar
• Experience in consumer fintech, investing, banking, or insurance