Marketing IFS

Group Company: PT Nippon Indosari Corpindo Tbk Designation: I&R and Demand Creation Lead Office Location: Head Office Position description: I&R and Demand Creation Lead is responsible for driving brand growth and market penetration within IFS channels (as per defined priorities), by creating demand-generation strategies and leading innovation initiatives. This role ensures that demand creation programs, product innovations, and promotional activities are tailored to meet the unique needs of F&B operators and deliver sustainable business growth. Primary Responsibilities: Innovation and Renovation (I&R): · Identify market trends, customer insights, and the emerging needs within food service space to guide product innovations. · Lead the development and launch of new products or packaging formats tailored for food service customers. · Work closely with R&D and Supply Chain to ensure timely and successful product rollouts. Demand Creation: · Develop and execute demand creation strategies to generate revenue for IFS in the prioritized key operator groups (KOG). · Design targeted campaigns and activations to increase product adoption among prioritized key operator groups (KOG) aligned with total IFS business objectives. · Collaborate with the sales team to create joint programs that drive incremental revenue. · Adapt brand positioning and communication strategies for IFS -specific audiences. · Develop food service-focused marketing materials, menus, and promotional tools to support sales teams. Performance Tracking & Analytics: · Monitor campaign effectiveness and ROI, providing actionable insights for continuous improvement. · Track Horeca market share, customer engagement, and innovation success metrics. Cross-functional collaboration: · Partner with Sales, Finance, and Operations to align demand creation initiatives with business objectives. · Support sales team on trade events to strengthen brand presence. Reporting Team Reporting Designation: Head of IFS Reporting Department: IFS Educational qualifications preferred Major: Marketing, Business, or related field (MBA preferred). Degree: Bachelor Degree Required work experience Industry: FMCG marketing Role: B2B or Food Secrive-focused Years of experience: 6+ years of experience in FMCG marketing, with at least 3 years in B2B or Food Service-focused roles. Key Performance Indicators: Aligned with overall IFS business objective Sales Value Target: 150 Bio Reach: 20K Indirectly visited operators , Xx Directly visited operators Penetration: Top 10 products: 25K operators Additional Demand Generation Specific: Delivery of product innovation projects (OTIF) , Campaign Performance (ROI) - TBD Required Competencies: · Strategic Marketing & Innovation · Customer-Centric Approach · Data-Driven Decision Making · Collaboration & Influencing · Creativity & Problem-Solving Required Skills: · Strong understanding of Food Service dynamics, customer behavior, and channel marketing. · Proven track record in demand generation and product innovation. · Excellent analytical, communication, and project management skills.