[Digital Marketing] : AVP - Marketing

Job Title: AVP – Digital Marketing

Exp : 15+ Years

Role Summary

The AVP – Digital Marketing will lead the organization’s end-to-end digital strategy, driving customer acquisition, engagement, and revenue growth across all digital channels. This role requires a strategic thinker with strong execution capabilities, data-driven decision-making, and proven experience in scaling digital marketing functions.

Key Objectives

• Drive revenue growth through digital channels
• Build and scale performance marketing engines
• Strengthen brand presence across digital platforms
• Optimize customer acquisition cost (CAC) and improve ROI
• Lead digital transformation initiatives across marketing functions

Core Responsibilities

1. Digital Strategy & Leadership

• Define and execute a comprehensive digital marketing roadmap
• Align digital initiatives with overall business and revenue goals
• Lead, mentor, and scale a high-performing digital marketing team

1. Performance Marketing

• Own channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic
• Drive lead generation, conversions, and ROI optimization
• Continuously test and optimize campaigns (A/B testing, funnel improvements)

1. SEO & Organic Growth

• Develop and execute SEO strategy (technical, on-page, off-page)
• Drive organic traffic growth and improve keyword rankings
• Manage content strategy aligned with search intent

1. Content & Brand Marketing

• Oversee content marketing, social media, and brand storytelling
• Ensure consistent brand voice across platforms
• Collaborate with design and content teams for high-impact campaigns

1. Marketing Analytics & Automation

• Build a strong data analytics framework
• Track KPIs: CAC, LTV, ROAS, CTR, conversion rates
• Leverage tools like Google Analytics, HubSpot, Salesforce, Mixpanel
• Implement and optimize marketing automation workflows

1. Customer Lifecycle Management

• Improve lead nurturing, retention, and engagement strategies
• Work closely with sales and customer success teams
• Optimize funnels from awareness → conversion → retention

1. Budget & Vendor Management

• Manage large-scale digital marketing budgets
• Optimize spend across channels for maximum ROI
• Handle agencies, partners, and marketing tools/vendors

Must-Have Skills

Technical Skills

Expertise in Performance Marketing (PPC, Paid Social)

• Strong understanding of SEO, SEM, and analytics tools
• Experience with marketing automation platforms
• Data-driven mindset with strong analytical skills

Leadership & Strategic Skills

• Proven ability to lead and scale teams
• Strong stakeholder management (CXOs, sales, product teams)
• Strategic thinking with execution excellence

Good-to-Have Skills

• Experience in B2B / SaaS / D2C environments
• Knowledge of growth hacking frameworks
• Exposure to AI-driven marketing tools
• Experience managing global campaigns

Experience Requirements

• 10–15+ years in digital marketing
• At least 3–5 years in leadership roles
• Proven track record of driving revenue via digital channels
• Experience handling multi-channel marketing budgets