Manager - Marketing (Digital Marketing)

Job Description — Manager, Digital Marketing (Performance) Location: Mumbai Experience: 8+ years Industry Preference: Real Estate Key Responsibilities 1. Performance Marketing Strategy Develop and execute performance marketing strategies aligned with project-wise business and sales objectives. Plan digital media across Google, Meta, LinkedIn, YouTube and other relevant platforms . Build campaign strategies across the funnel — Demand Creation → Demand Capture → Lead Nurturing → Conversion . Define channel mix, budgets, audience strategy, campaign objectives and KPIs. 2. Lead Generation & Quality Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes . Work closely with Presales/Sales teams to understand lead quality and conversion gaps. Analyse & own the complete funnel from lead → contacted → qualified → site visit → booking and identify optimisation opportunities. Develop strategies for remarketing, database reactivation and existing lead nurturing. 3. Campaign Management & Optimisation Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation. Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics . Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures. Identify performance trends and proactively recommend course corrections. 4. Analytics & Reporting Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards . Build actionable performance reports rather than purely descriptive reports. Identify channel, audience, geography, creative and keyword-level insights. Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints . Present performance insights and recommendations to senior management. 6. Technology & AI Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems . Stay updated on emerging ad-tech, AI and marketing technology developments. 7. Agency & Stakeholder Management Manage performance marketing agencies and ensure delivery against agreed KPIs. Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens. Work closely with Brand, Creative, Presales, Sales, Technology and Business teams . Ensure timely execution of campaigns across multiple projects and markets. Desired Skill Set Strong hands-on experience in Google Ads and Meta Ads ; LinkedIn/YouTube experience preferred. Strong understanding of full-funnel performance marketing . Experience handling significant digital media budgets. Good understanding of GA4, CRM, attribution and marketing analytics . Ability to translate data into business insights and actions . Strong interest in AI, automation and emerging digital technologies .