Senior Manager: Group Communications

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

To develop tactical strategy and delivery plans, formulate associated practice and ensure operational implementation and adoption across a single practice in terms of integrated colleague communication methodology, governance and delivery objectives. The role also acts as a trusted strategic adviser to business leadership, using audience insight, data, channel expertise and reputation-management to deliver clear, measurable and colleague-centered communication outcomes.

Job Description

KEY ACCOUNTABILITIES

Integrated Communication Strategy Execution

• Develop and manage an integrated communication strategy that supports the business and aligns with its strategic intent and direction at group level.
• Translate enterprise, business-unit and leadership priorities into integrated colleague communication plans with clear audience segmentation, channel choices, key messages, timing, risks, dependencies and measurable outcomes.
• Contribute to an integrated editorial and channel calendar that coordinates enterprise-wide priorities, leadership visibility, change programmes, culture moments and colleague engagement activity.
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Communication Delivery and Content Management

• Facilitate and implement internal communication platforms that will allow colleagues and leadership to engage regularly with employees thus ensuring visible leadership and engaged employees.
• Plan, write, edit and publish high-quality content across internal channels, including leadership messages, town halls, intranet updates, email, digital signage, collaboration platforms, video, events and manager toolkits.

Client Relations and Support

• Build ongoing relationships and partnerships with the business to position Communications as credible experts in matters related to reputation management.
• Enquire about and understand the communication needs of the business and advise them appropriately on communication matters such as positioning and messaging.

Reporting and Governance

• Coordinate and deliver Group Internal Communications’ monthly measurement and insight reports..
• Participate at relevant forums in Communications, such as Newsroom and Creative Forum meetings to coordinate appropriate group-wide communication priorities.

Client Relations and Support

• Build ongoing relationships and partnerships with the business to position Communications as credible experts in matters related to reputation management.
• Enquire about and understand the communication needs of the business and advise them appropriately on communication matters such as positioning and messaging.

Reporting and Governance

• Coordinate and deliver Group Internal Communications’ monthly measurement and insight reports..
• Participate at relevant forums in Communications, such as Newsroom and Creative Forum meetings to coordinate appropriate group-wide communication priorities.

QUALIFICATIONS, SKILLS & EXPERIENCE

Qualifications

• A qualification in Marketing and/or Communications (NQF level 7)

Skills

• Excellent verbal and written communication skills
• High level of computer literacy
• Proven experience in communication execution
• Ability to “mine” stories and news angles and convert these into actionable communications initiatives
• Working knowledge of new media and Artificial Intelligence LLM’s

Knowledge and Experience

• At least 5-12 years of work experience in a similar senior management position (preferably with 3 years in a people management position)
• Understanding of cross geography communication strategies
• Should have experience in developing and implementing effective communications strategies

Education

Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised