Marketing Manager

About Toprankers

Toprankers is a leading edtech company focused on career-oriented preparation for exams like CLAT, IPMAT, CUET, Judiciary, and other competitive entrances. We are expanding our presence in Mumbai and looking for a dynamic marketing professional to strengthen our on-ground brand visibility and institutional relationships.

Location: Borivali West, Mumbai

Role Overview

• We are seeking a proactive and relationship-driven Marketing Executive to lead offline marketing initiatives in Mumbai. The ideal candidate will have strong experience in
• school and college outreach
• , local partnerships, and on-ground activations.
• This role is highly field-oriented and requires strong networking, coordination, and execution capabilities.

Key Responsibilities

1. School & College Connect (Primary Focus)

• Develop and maintain strong relationships with principals, coordinators, and placement heads.
• Organize seminars, workshops, career counselling sessions, and aptitude tests in schools and colleges.
• Build long-term institutional partnerships.
• Generate student leads through institutional tie-ups.

1. On-Ground Brand Activation

• Execute offline campaigns such as seminars, kiosks, education fairs, and local events.
• Identify high-footfall areas for promotional activities.
• Coordinate with vendors for branding materials (banners, standees, pamphlets).

1. Lead Generation & Conversion Support

• Generate quality leads through field activities.
• Coordinate with counselling and admissions team for follow-ups.
• Track and report daily/weekly performance metrics.

1. Local Partnerships

• Develop tie-ups with coaching centres, libraries, student communities, and local influencers.
• Explore cross-promotional opportunities.

1. Market Intelligence

• Track competitor activities in Mumbai.
• Provide feedback on pricing, promotions, and student preferences.

Key Requirements

• 3-8 years of experience in offline marketing (education industry preferred).
• Strong network in Mumbai schools and colleges (highly preferred).
• Excellent communication and presentation skills.
• Comfortable with field work and target-oriented environment.
• Self-driven and relationship-focused.
• Graduate in any discipline (MBA preferred but not mandatory).