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SK
Director of Global Events & Experiential Marketing
Skai · York, United Kingdom
About The Role
Join Skai as the Director of Global Events & Experiential Marketing. In this strategic and hands-on role, you will lead the development and execution of Skai's global events program, from concept to post-event follow-up. You will collaborate with various teams and strategic partners, manage event agencies and budgets, and measure success across brand impact and revenue. This position offers opportunities for professional growth, diversity and inclusion programs, health and wellness initiatives, and more.
- Développer et diriger la stratégie des événements et de l'expérience de Skai à l'échelle mondiale, en alignant les priorités de la marque et du marché.
- Gérer l'ensemble du programme d'événements de Skai, y compris la conception initiale, le développement de l'agenda, la préparation des intervenants, l'acquisition du public, la production créative, la logistique, la livraison sur site et le suivi.
- Agir en tant que responsable central pour chaque événement, en coordonnant les équipes interfonctionnelles et les partenaires externes pour offrir une expérience cohérente et de haute qualité.
- Curious and confident in using AI tools to work more efficiently and create stronger event experiences
- Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences
- Confidence working with senior executives, customers, sales teams and strategic partners
- Experience managing agencies, suppliers and sponsorships across multiple regions
- Willingness to travel internationally and lead events onsite
- Proven experience creating and delivering global events, major hosted programs and brand activations, including events for 200+ attendees
- Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content
- Strong commercial judgement and experience measuring event impact and ROI
- At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media
- Excellent project, production and budget management skills
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