Senior Customer Marketing Manager

Join our high-performing UK Marketing team as a Senior Customer Marketing Manager. In this pivotal role, you will create and implement our B2B customer marketing strategy and engagement programs, working closely with various teams to increase customer advocacy, loyalty, and retention. You will manage a sizeable budget, lead customer engagement programs and events, and collaborate cross-functionally to drive business growth. This position offers numerous development opportunities as we scale the customer marketing function.

• Be responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption, and advocacy.
• Work with the events team to plan, promote and deliver customer webinars, events, roundtables, and networking events which support growth and usage.
• Lead the strategy for our B2B customer lifecycle marketing campaigns (including Merchant Marketing), through tactics such as email, paid marketing, direct mail and account-based marketing.

• Senior level experience in a Customer Marketing role, preferably within a SaaS business, with experience driving customer advocacy, engagement and retention programmes
• Strong knowledge of marketing technology solutions (e.g. Salesforce, HubSpot, 6sense), account-based marketing strategies and customer engagement platforms
• Highly effective in written and verbal communication, with a strong ability to convey ideas clearly and build relationships across internal and external stakeholder groups
• Strong understanding of customer journeys, lifecycle marketing, customer adoption, retention and expansion strategies
• A proven track record of developing and driving successful advocacy and customer expansion strategies driving business growth
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities, with experience leading customer events, advisory boards and developing high-performing team members
• Experience in managing annual budgets of >£500k
• Proficient in revenue forecasting, reporting, analysis and the measurement of customer marketing programme performance
• Exceptional strategic thinking abilities, with a demonstrated capacity to influence and align cross-functional teams toward common revenue objectives in a high-growth environment, acting as a strong voice of the customer