SMC Marketing Lead (ABM Growth Strategy)

Join Snap Inc's global Small and Medium Customers (SMC) organization as the SMC Marketing Lead, focusing on ABM Growth Strategy. In this role, you will develop and execute Snap's Medium advertiser pipeline strategy, drive cross-functional delivery, and own outcomes for MQA volume and sourced pipeline goals. You will also have access to a comprehensive benefits package, including generous time off, medical coverage, and a 401(k) plan.

• Translate business development pipeline goals into quarterly forecasts for Marketing Qualified Accounts (MQAs) and pipeline, and provide investment recommendations.
• Develop new sources to acquire qualified Medium advertisers through established and emerging channels, including publishers, communities, newsletters, podcasts, agencies, partners, and events.
• Design and implement account-based marketing (ABM) outreach and activation plays, driving cross-functional delivery and ensuring alignment across various teams.

• Working knowledge of sales operations and processes, including account qualification, lead-to-account matching, CRM and marketing automation, source and stage definitions, contextual BD handoffs, and closed-loop reporting
• Deep knowledge of B2B demand generation and account-based marketing, including ideal customer profiles, target-account selection, account tiering, buying-group mapping, and 1:many, 1:few, and 1:1 program design
• Strong analytical skills, including experience managing marketing funnel, forecasting quarterly pipeline, conducting scenario planning, and translating pipeline goals into MQA targets, sourced pipeline, and investment requirements
• Excellent cross-functional leadership and communication skills, with the ability to turn strategy into priorities, briefs, ownership, timelines, decisions, and tradeoffs while influencing teams without direct authority
• Experience identifying and evaluating new demand channels and partnerships based on buyer fit, qualified reach, cost, operational effort, and pipeline potential
• Strong experimentation and measurement discipline, including hypothesis development, test design, success metrics, maturity windows, attribution limits, and the distinctions among engagement, attributed pipeline, and causal impact
• Strong account and buyer research skills, with the ability to translate customer needs, objections, and behavior into relevant offers, and experiences
• Multichannel ABM experience generating qualified accounts and pipeline
• Strong experimentation, measurement, and attribution expertise
• 8+ years experience in B2B Marketing
• BS/BA degree or equivalent years of experience
• 5+ years building B2B demand generation or ABM in high growth environment
• Cross-functional leadership across Marketing, Growth, RevOps, and BD
• Strong CRM, forecasting, and investment planning skills
• Experience testing new demand channels and partnerships