Senior Manager of CRM & Lifecycle Marketing

Join our team as a Senior Manager of CRM & Lifecycle Marketing. In this role, you will be responsible for driving customer retention, lifetime value, and repeat purchases through email, SMS, and subscription strategies. You will own the end-to-end lifecycle marketing strategy, manage and optimize subscription program performance, and collaborate cross-functionally with various teams. This position offers a range of benefits, including health, medical, and dental benefits, wellness days, mental health support, and hybrid/remote work options.

• Posséder une expertise pratique avec une plateforme ESP/CRM (Klaviyo de préférence) et des outils de gestion des abonnements.
• Gérer et optimiser les performances du programme d'abonnement (inscriptions, rétention, désabonnement).
• Définir et rendre compte des indicateurs CRM clés : taux de rétention, taux de réachat, désabonnement des abonnés.

• Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
• 4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus
• Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap
• Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn
• Experience managing segmentation, personalization, and testing programs at scale
• People management or cross functional leadership experience