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Brand Proposition Lead
Trainline · London, United Kingdom
About The Role
Join Trainline, Europe's leading independent rail platform, as the Brand Proposition Lead. In this cross-functional role, you'll be responsible for developing and executing Trainline's consumer proposition across all markets, with a focus on new business areas. You'll work closely with various teams, including UX Research, Data Science, Product, UX, Engineering, and Creative Studio. This is an exciting opportunity to shape the future of travel and make a positive impact on the planet.
- Prendre une approche basée sur les données et les insights pour le développement de propositions, en synthétisant les contributions de la recherche UX, de la science des données et des insights de marque.
- Diriger le briefing de nouvelles recherches et insights, en travaillant en étroite collaboration avec le responsable des insights de marque, et surveiller de près le marché externe et le paysage concurrentiel.
- Être la voix de la marque et du client dans le domaine des nouvelles affaires, en informant comment nous définissons, communiquons et lançons de nouvelles propositions.
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