Analyst - CVM Operations.Marketing NG

Reports To: Manager - CVM Operations

Division: Marketing

Mission

• Support the activities of the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend

Description

• Provide support in monitoring and tracking campaign performance over campaign lifecycle
• Support the inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Assist in User Acceptance Testing for the new BTL offers
• Assist in developing and executing Below The Line campaigns with the aim of generating incremental revenue and reducing churn on the network
• Provide support in writing, editing and proofreading campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance
• Support the Campaign Management systems and channels

Education

• First degree in any related discipline
• Fluent in English

Experience

3 - 7 years’ experience which includes

• Experience working with others in a medium sized organization (Campaign Management, Customer Service, BTL Communications etc.)
• Experience in Database in telecommunications industry
• Expertise in experimental test design
• Demonstrable reporting & analytical skills
• Good understanding of customer data analysis