Social Media Specialist

About the Role

We are looking for a dynamic, creative, and highly confident Senior Social Media Specialist to become the official Face of iBooming while driving our overall social media growth strategy. In this hybrid leadership and hands-on role, you will be the front-facing talent for our short-form content (TikTok, Reels, Shorts) and coordinate day-to-day operations with the creative team (videographers, content creators) to ensure seamless execution and strong brand identity.

Key Responsibilities

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Social Media Strategy & Planning

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• Conceptualize, plan, and execute end-to-end organic social media strategies aligned with iBooming’s growth objectives.
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• Develop comprehensive monthly content calendars, creative campaigns, and storyboards/scripts across platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).
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• Identify key content pillars, viral hooks, and content trends to maintain high brand visibility and engagement.
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Team Coordination & Creative Operations

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• Lead, coordinate, and assign day-to-day production tasks for the creative team (content writers, graphic designers, videographers, editors, and existing on-camera talents).
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• Direct and supervise existing brand talents during video shoots and content production to ensure strong brand presentation and execution.
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• Review, edit, and approve creative briefs, scripts, visual assets, and video edits prior to publication.
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Content Supervision & Production Guidance

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• Work closely with existing talents to guide their on-camera performance, tone of voice, and delivery according to approved scripts.
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• Streamline content production workflows between strategy, talent, creative assets, and publishing.
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Community Engagement & Brand Building

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• Oversee channel management, audience interactions, and community building across active social channels.
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• Collaborate with external influencers, affiliate creators, and brand partners for co-branding activations.
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Analytics & Performance Optimization

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• Monitor, analyze, and report key performance metrics (Reach, Engagement Rate, Retention, CTR, and Conversion).
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• Translate performance data into actionable insights to continuously optimize content strategy and future creative briefs.

Requirements (Job Specifications)

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Experience: 2–3+ years of experience in Social Media Marketing, Content Creation, or Digital Marketing, preferably with 1 year of experience leading/coordinating small creative teams or handling complex campaign execution.

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On-Camera Skills (Mandatory)

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• Exceptionally camera-confident, photogenic, and articulate with strong public speaking and storytelling abilities.
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• Strong portfolio showcasing previous on-camera work (TikToks, Reels, Vlogs, Product Demos, or Hosting).
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• Leadership & Team Management: Proven ability to manage, mentor, and coordinate cross-functional creative team members (videographers, editors, and talent).
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• Platform Mastery: Deep, up-to-date knowledge of short-form video ecosystems (TikTok, Instagram Reels) and viral hooks/trends.
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• Content Creation: Strong copywriting, content briefing, and basic mobile editing skills (CapCut, Premiere, etc.).
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• Analytical Mindset: Proficient in social media analytics tools and able to extract actionable data insights.
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• Communication: Excellent verbal and written communication skills in both Bahasa Indonesia and English.