Director of Web Strategy

Join Cyera, a rapidly growing cybersecurity company, as the Director of Web Strategy. In this hands-on, data-driven role, you will be responsible for optimizing the website's conversion rate, identifying and retargeting visitors, managing the chat experience, and reporting on web analytics. You will work closely with cross-functional teams and have a significant impact on the company's growth.

• Assumer la responsabilité de la feuille de route de l'optimisation du taux de conversion (CRO) pour le site web de Cyera, en mettant en œuvre des programmes de test et de personnalisation.
• Développer et exécuter une stratégie de profilage du trafic anonyme du site et de conversion de ces informations en actions de reciblage.
• Être la source unique de vérité sur les indicateurs clés de performance du site web, en rapportant sur eux avec rigueur et en utilisant des données pour défendre la feuille de route.

• Deep, hands-on CRO expertise — testing programs, personalization, funnel diagnosis — with real, attributable results you can show
• Working fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rather than needing to be the expert yourself
• Experience partnering with demand generation, paid media, and brand teams toward shared pipeline goals
• Experience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline
• A metrics-first operating style — you default to data over opinion, and you can defend a roadmap with numbers
• Comfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap
• 10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category