Paid Search Manager

Join Soar Group, a leading performance marketing agency focused on driving new customer revenue for DTC e-commerce brands. As a Paid Search Manager, you will own the Google Ads strategy and delivery for a portfolio of challenger DTC brands, managing monthly budgets of £15k to £150k per client. You will work closely with each client's Growth Strategist and have the opportunity to shape the department as it grows.

• Assumer la responsabilité de la stratégie et de la mise en œuvre des campagnes Google Ads pour un portefeuille de marques DTC, en gérant des budgets mensuels de 15 000 à 150 000 £ par client.
• Établir des relations de confiance avec les clients en tant que leader de la recherche payante, en dirigeant les conversations stratégiques sur la performance et les opportunités de croissance.
• Collaborer avec le Growth Strategist pour élaborer un plan de croissance intégré, en alignant les priorités et en partageant les informations.

• A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business
• A proven track record managing Google Ads for DTC e-commerce brands, with hands-on experience of non-brand Search, Shopping and Performance Max
• A low-ego approach — challenging assumptions constructively and welcoming input from the Growth Strategist and wider team
• Full ownership of outcomes — raising problems early, bringing a recommendation and following through
• Comfort leading the client conversation and doing the detailed account work that makes your recommendations credible
• Experience leading client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance
• Genuine curiosity about DTC growth, and the habit of turning what you learn into better decisions for clients
• A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant
• Specific examples of non-brand and PMax strategies that delivered incremental new customer growth — you can explain your hypothesis, what you changed, how you measured it, and the commercial result
• Experience working across paid social, creative and conversion teams, managing multiple accounts and keeping priorities, delivery and communication organised
• Experience managing budgets comparable to £15k to £150k per month, balancing growth ambitions with acquisition efficiency and profitability
• Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions, with a clear understanding of their limitations