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Senior Marketing Manager (AI Products)
Icertis · York, United Kingdom
About The Role
Join our team as a Senior Marketing Manager for AI Products. In this hands-on role, you will lead the go-to-market strategy for one of our core AI products, owning the product marketing strategy end-to-end. You will act as the primary product evangelist, collaborating closely with product leadership and all marketing functions. The ideal candidate has 8+ years of B2B SaaS marketing experience, a strong understanding of AI product positioning, and exceptional storytelling and communication skills.
- Own product marketing strategy and execution for a flagship AI product, including positioning, messaging, launches, competitive intelligence, and sales enablement.
- Act as the primary product evangelist, both internally and externally, building narrative and market awareness for the product.
- Partner closely with product leadership to shape go-to-market strategy with speed and agility, and collaborate across all marketing functions to ensure cohesive execution.
- A builder's mentality, comfortable with ambiguity, fast iteration, and wearing multiple hats
- Strong understanding of how AI products are positioned, differentiated, and purchased in enterprise environments
- Experience across both enterprise and SMB/mid-market motions, comfortable adapting messaging and GTM approach by segment
- 8 + years of B2B SaaS marketing experience, with meaningful time in product marketing
- Experience working directly with leadership in a fast-moving environment company
- Experience marketing agentic tools
- Bias toward action and hustle over process-heavy execution
- Exceptional storytelling, content creation and communication skills, with the ability to translate complex AI product capabilities into clear, compelling messaging and market narratives
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