Retail Marketing Manager

About abcoffee

abcoffee is one of India's fastest-growing specialty coffee brands, focused on delivering exceptional coffee experiences through innovation, operational excellence, and customer-centricity. We are seeking a dynamic Marketing Manager to support the growth of our retail business and strengthen brand presence across our stores.

Role Overview

The Retail Marketing Manager will be responsible for planning and executing marketing initiatives aimed at driving customer acquisition, engagement, and footfall across retail locations. The role requires a blend of strategic thinking, strong execution capabilities, and a deep understanding of consumer behavior within the retail and hospitality ecosystem.

Key Responsibilities

• Drive in-store experience for new and existing stores by working on design, visual merchandising, and branding.
• Develop and execute store-level marketing campaigns to enhance brand visibility and customer engagement.
• Plan and manage local marketing initiatives, promotions, partnerships, and events to drive footfall and sales.
• Collaborate with Operations, Design, and Business teams to support new store launches and ongoing marketing activities.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Identify opportunities for customer acquisition, retention, and loyalty-building initiatives.
• Coordinate with external agencies, vendors, and partners to ensure timely execution of marketing programs.
• Conduct market and competitor analysis to identify emerging trends and growth opportunities.
• Support digital and offline marketing initiatives to create a seamless customer experience across touchpoints.

Candidate Profile

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 2–4 years of relevant experience in Retail, QSR, Hospitality, FMCG, or Consumer Brands.
• Strong understanding of retail marketing, customer engagement, and brand-building principles.
• Excellent project management and stakeholder management skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Proficiency in Microsoft Office and familiarity with marketing analytics tools is preferred.
• Ability to thrive in a fast-paced, entrepreneurial environment.

What We Offer

• Opportunity to contribute to the growth of a rapidly scaling consumer brand.
• High ownership and exposure to cross-functional business initiatives.
• Collaborative and performance-driven work environment.
• Career growth opportunities within a dynamic organization.