Senior Regional Marketing and PR Manager- Athens (Greece)

Senior Regional Marketing and PR Manager We're looking for a Senior Marketing professional who will shape TBO's regional marketing and PR strategy across Continental Europe. This role is focused on increasing market visibility, building industry relationships, and positioning Marketing as a strategic business partner rather than an execution function. Key Responsibilities Regional Marketing Strategy Develop and continuously evolve the regional marketing strategy aligned with commercial objectives . Identify growth opportunities across different European markets. Build annual and quarterly regional marketing roadmaps. Recommend marketing priorities based on business needs and market trends. Translate commercial objectives into impactful marketing initiatives. Public Relations & Market Visibility Develop and execute a regional PR strategy. Build relationships with travel media, journalists, industry associations and key partners. Identify opportunities to increase TBO visibility across European markets. Prepare press releases, media announcements and external communications. Ensure TBO maintains a consistent and recognizable market presence. Identify speaking opportunities, interviews and industry collaborations. Thought Leadership & Content Strategy Develop initiatives that position TBO as a thought leader within the travel industry, including: Executive interviews Podcasts Industry webinars Panel discussions Customer success stories Expert articles Market insights Video content Industry reports Marketing Innovation Continuously identify new opportunities to improve marketing effectiveness through: AI tools Automation Modern content formats Digital engagement Emerging marketing technologies Creative campaign concepts Be proactive in testing new ideas rather than relying solely on established practices. relationships while maintaining clear ownership of the regional marketing direction. Required Experience Strong experience in Marketing, PR or Communications. Strong B2B marketing background. Experience within the travel industry is highly preferred. Experience leading regional or international marketing initiatives. Proven experience building PR strategies. Experience working with media and industry partners. Experience creating executive-level communications. Experience developing thought leadership programmes. Experience launching podcasts or similar long-form content initiatives is highly desirable. Technical Skills Strong understanding of: PR strategy Brand management Digital marketing LinkedIn strategy Content marketing Podcast production Marketing analytics Marketing automation AI-powered marketing tools CRM marketing Marketing performance measurement Experience with tools such as: Riverside (or equivalent) Canva / Adobe Express Figma (basic understanding) ChatGPT and AI productivity tools LinkedIn Campaign Manager Google Analytics Power BI (preferred) Microsoft 365