Marketing Manager India

Marketing Manager India

> A2MAC1 · Chennai, India · Full-time · Posted 2026-09-15

**Workplace:** on_site

**Department:** Sales

Description

**Digital Marketing & Performance Marketing**

\- Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India

\- Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region

\- Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region

\- Support the APAC region with Marketing CRM handling and lead journey optimization

**Regional Marketing & Localization**

\- Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements

\- Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives

\- Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC

\- Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement

**Events & Customer Engagement**

\- Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India

\- Support regional event promotion through digital marketing activities and integrated campaign execution

\- Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI

\- Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution

**Reporting & Performance Analysis**

\- Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets

\- Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making

\- Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution

Requirements

**KEY MEASURES & INDICATORS (main KPIs used in the role)**

**1. Demand Generation & Lead Performance**

· Number of marketing-qualified leads (MQLs) generated for Indian market

· Cost per lead (CPL) and campaign ROI for local initiatives

· Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)

2. Campaign Effectiveness

· Performance of digital campaigns (CTR, engagement rate, conversion rate).

· On-time execution and optimization of local campaigns aligned with global initiatives.

3. Brand Awareness & Visibility

· Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).

4. Events & Customer Engagement

· Number of leads generated through local events.

· Post-event follow-up performance (lead conversion, engagement).

5. Reporting & Continuous Improvement

· Timely and accurate delivery of local marketing performance reports.

· Quality of insights and recommendations provided to improve future campaigns.

· Demonstrated improvements in campaign performance over time based on data-driven optimizations.

**PROFILE REQUIRED**

**Professional Background**

· **5+ years of marketing experience** in B2B environments

· Strong background in digital marketing, **demand generation & lead nurturing**

· Knowledge of event management is required

· Experience **working in global organizations** with regional responsibilities

· Familiarity with **complex B2B sales cycles** and multi-stakeholder decision-making processes

· Background in automotive and/or SaaS is a plus

**Skills & Abilities**

· Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)

· Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives

· Knowledge of LinkedIn Ads, SEO and SEA

· Deep understanding of **demand generation, lead nurturing, and digital marketing channels along the whole sales funnel**

· Skilled in **content creation and localization with a talent for storytelling**

· Strong stakeholder management skills to align cross-functional teams on regional priorities

· Comfort working in **fast-paced, global environments**

· English level C1 or higher

Apply

[Apply at A2MAC1](https://apply.workable.com/a2mac1/j/0F0D82C031/apply)

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