Senior Manager, Marketing

Key Focus

This role manages marketing unit, develops and ensures implementation of a marketing strategy. This role is individually accountable for achieving results through efforts of other managers over periods of 1-2 years.

Descriptor

• Provides detailed input and assists in the compilation of Company and BU's strategy.
• Takes accountability for overall marketing strategy.
• Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.
• Devises marketing strategic plan and ensures implementation.
• Devises and implements marketing plans for customer segments.
• Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
• Oversees implementation of all internal and external communication plans in consultation with BU's.
• Devises brand integrity in the organisation through communication brand governance within the organisation.
• Manages staff and aligns staff performance contracts to business plans.
• Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.

Key Result Areas

Communication

• Oversees implementation of all internal and external communication plans in consultation with BU's.
• Devises brand strategy to position company as a leader in the financial services industry.
• Ensures brand integrity in the organisation.

Marketing Service Management

• Individually accountable for marketing strategy through others over a 1-2 year period.
• Provides detailed input and assists in the compilation of business strategy.
• Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.
• Devises marketing strategic plan and ensures implementation.
• Devises and implements marketing plans for customer segments.
• Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
• Drives operational excellence throughout area of supervision.

Stakeholder Management

• Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
• Manages key external relationships as required in the business, government, media etc.

Team Effectiveness

• Individually accountable for staff time, tasks and output quality, over periods of up to a year.
• Balances own priorities with directing and motivating others.
• Plans and assigns work over periods of 3 months to a year.
• Guides and directs staff to achieve operational excellence standards.
• Creates a climate for optimal performance.
• Manages performance.
• Selects potential staff to sustain customer / client service delivery.
• Relevant tertiary Marketing qualification. .
• Minimum of 15 years’ experience
• Individual must have multinational experience.
• Insurance industry experience an advantage but not critical.

Skills

• Individual must have multinational experience.
• Remuneration and benefits are attractive.