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CL
Head of Marketing
Clera · Berlin, Germany
About The Role
About the Role
This is a founding marketing hire at a fast-growing AI voice platform serving B2C companies, sitting at the intersection of product, growth, and revenue. You will own the entire marketing function end-to-end, from strategy and budget to hands-on execution, and play a central role in the company's expansion into new international markets including the UK and US.
What You'll Do
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- Own marketing strategy, priorities, KPIs, and budget with full operational responsibility.
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- Define positioning, storytelling, and content that make a technical product clear, compelling, and conversion-focused.
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- Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels.
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- Plan and execute go-to-market launches for new segments and international markets.
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- Run continuous channel experiments and use data and pipeline impact to drive decisions.
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- Hire and grow a high-performing marketing team while staying operationally hands-on.
What We're Looking For
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- 4 or more years in growth or marketing with end-to-end functional ownership and meaningful budget responsibility, ideally at an early-stage company or as an early marketing hire.
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- Proven ability to translate a technical product into clear positioning and memorable storytelling.
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- Strong hands-on experience across organic and paid channels with a track record of building repeatable growth playbooks.
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- Experience building from zero and then scaling, including leading launches into new segments or international markets.
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- Data-driven approach: comfortable running experiments, defining KPIs, and reporting on pipeline impact.
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- Deep familiarity with AI and automation tools applied to marketing execution.
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- Experience building and leading a marketing team while remaining operationally involved.
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- Strong academic background, ideally from a top European or international university.
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- Early-career experience at a consulting firm or similarly rigorous environment is a plus.
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- Fluent in both English and German (native-level German required).
Compensation & Benefits
Salary range: 75,000 to 120,000 EUR annually. Visa sponsorship is not available for this role.
Location
On-site in Berlin, Germany. Full on-site presence is required.
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