User Acquisition Manager (AppLovin)

About us

BetterMe

— an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your impact

• Execute, manage, and scale large-scale user acquisition campaigns on AppLovin.
• Build and optimize quiz-based funnels and other acquisition funnels end-to-end — from first touch to conversion — testing new funnel concepts and improving existing ones.
• Develop and implement effective user acquisition strategies focused on performance, scalability, and profitability.
• Work closely with creatives across the funnel: brief motion designers and creative teams, run creative testing, analyze creative performance, and generate new hypotheses.
• Own campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.
• Conduct in-depth audience, competitor, funnel, and creative research to identify growth opportunities.
• Analyze campaign, funnel, and creative performance, spot trends, and proactively drive improvements based on data.

About you

• 1+ years of hands-on experience in paid user acquisition, with AppLovin as a core channel.
• Proven experience building and optimizing quiz funnels and other acquisition funnels.
• Strong understanding of performance-driven, creative-first advertising and funnel optimization.
• Solid knowledge of analytics, key acquisition metrics, attribution models, and performance analysis.
• Experience working with the creative side of performance campaigns and scaling acquisition strategies.
• Intermediate+ level of English or higher.
• Strong analytical thinking, attention to detail, and a data-driven approach to decision-making.
• Results-oriented mindset with strong business and performance focus.
• Ability to work independently, prioritize effectively, and drive initiatives proactively.

Will be a plus

• Experience with other paid channels — Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, DV360, Bing Ads, etc.
• Experience working with video creatives across multiple acquisition platforms.

What you get at BetterMe

• A mission that inspires.
• Every line of code, every design, every idea helps millions of people become healthier and more confident.
• Trust without micromanagement.
• You manage your time and make decisions independently. We value outcomes, not online hours.
• Growth opportunities.
• 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
• Flexible work format.
• Choose what works best for you — office, remote, or hybrid.
• Wellness in practice.

Offline

workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together

. Online

• regular online workouts, partner discounts, and free access to our products.
• Health insurance & corporate doctor.
• Open communication.
• Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
• Support for sports events.
• We cover entry fees and encourage the team to compete and participate together.
• Modern equipment.
• We provide new hardware and everything you need for productive work.
• Legal & finance support.
• Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.

Find more about us on social media platforms

Instagram

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LinkedIn

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