Marketing Writing Manager

DescriptionOverview of the Position

SFLA is seeking a mission-driven, highly skilled, and marketing-oriented Marketing Writing Manager to lead our Marketing Writing Team within the Communications Department. This is a working-manager position responsible for both leading the writing function and producing high-quality marketing content.

The Marketing Writing Manager will translate SFLA's broader marketing and creative strategy into actionable writing plans, campaigns, assignments, and deliverables. This individual will work closely with the Director of Marketing and across departments to identify communication needs, develop messaging approaches, prioritize projects, and ensure the writing team produces compelling, accurate, timely, and on-brand content.

The ideal candidate is an exceptional writer who understands how writing functions within a broader marketing strategy. This person should be comfortable moving between strategic planning and hands-on writing, managing multiple priorities, providing feedback to writers, and rapidly adapting content based on organizational needs.

Responsibilities

Writing Team Leadership & Management

• Lead and manage the day-to-day operations of the Marketing Writing Team.
• Assign writing projects based on team capacity, expertise, deadlines, and organizational priorities.
• Establish and maintain writing workflows, timelines, priorities, and production standards.
• Coach, develop, and provide constructive feedback to members of the writing team.
• Set expectations for quality, timeliness, responsiveness, and ownership.
• Monitor team workload and identify capacity issues or gaps before they affect deadlines.
• Develop systems that allow the writing team to produce high-quality content efficiently and consistently.
• Serve as the primary point of coordination for writing projects within the Marketing Department.

Marketing Strategy & Content Planning

• Work closely with the Director of Marketing to translate marketing priorities into written content strategies.
• Develop content plans and messaging approaches for campaigns, initiatives, launches, events, and organizational priorities.
• Help determine the appropriate audience, message, tone, platform, and content type for each marketing initiative.
• Develop campaign briefs and writing assignments that give writers clear objectives and expectations.
• Identify opportunities to repurpose and maximize existing content across multiple platforms.
• Anticipate upcoming organizational needs and proactively develop content plans.
• Collaborate with marketing leadership to ensure written content supports broader organizational goals.

Hands-On Writing & Editing

• Personally write high-priority, complex, strategic, or time-sensitive marketing content.
• Write and edit persuasive marketing materials across a variety of formats.
• Develop campaign messaging, emails, website copy, scripts, social media content, talking points, and other marketing materials.
• Edit and strengthen drafts produced by members of the writing team.
• Provide substantive feedback on messaging, structure, audience, persuasion, clarity, and effectiveness.
• Rapidly revise content based on feedback from executive leadership and department heads.
• Maintain the ability to step in and produce content when workload or deadlines require it.

Cross-Department Collaboration

• Work with departments across SFLA to understand organizational priorities and translate them into effective marketing opportunities.
• Serve as a strategic writing partner to department leaders and subject-matter experts.
• Attend relevant meetings to understand upcoming initiatives, campaigns, events, and priorities.
• Ask the right questions to identify the purpose, audience, desired action, and messaging strategy behind each request.
• Balance departmental requests against broader marketing priorities and available team capacity.
• Help departments understand how to effectively communicate through marketing channels.

Editorial & Quality Control

• Partner with the Copy Editor to ensure content meets SFLA's Lexicon, Style Guide, brand voice, and editorial standards.
• Review content for strategic effectiveness, accuracy, tone, audience, and messaging.
• Ensure appropriate fact-checking and source verification occurs before publication.
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