Marketing Operations Lead (Barcelona)

Join our team as a Marketing Operations Lead in Barcelona. In this hands-on role, you will own and scale our marketing operations function, ensuring seamless integration between marketing, sales, and RevOps. You will manage our marketing technology ecosystem, optimize lead management infrastructure, maintain CRM health, and provide reporting and insights to drive better decision-making. If you enjoy solving complex operational challenges and building efficient systems, we would love to meet you.

• Own and continuously optimize the marketing technology ecosystem, including HubSpot, Zoho CRM, Zapier, and other marketing and analytics tools.
• Design and manage workflows, lead routing, scoring, lifecycle processes, and other automations that improve campaign execution, lead management, and operational efficiency.
• Build and maintain dashboards and reporting that provide visibility into funnel performance, campaign effectiveness, attribution, pipeline generation, and key marketing KPIs.
• Strong understanding of marketing attribution and funnel analytics
• Strong experience managing CRM platforms (Zoho CRM experience is highly preferred)
• Advanced reporting and dashboard creation experience
• Integrations
• 5+ years of marketing operations experience, preferably B2B (SaaS preferred)
• Operations Hub
• Strong ability to juggle multiple projects, stay organized, and prioritize quickly
• Custom objects
• Workflows
• Ability to think about customer journeys beyond open rates and click through rates
• Team player with excellent analytical and problem-solving skills
• Automation
• Reporting
• Marketing Hub
• Experience with lifecycle marketing, lead management and CRM architecture
• Detail-oriented with strong technical and analytical skills and knowledge of BI tools
• Extensive experience working with HubSpot:
• Extensive experience building integrations using Zapier or similar automation platforms
• Highly competent Hubspot specialist
• BA in marketing, business, communications, technology or similar area
• Experience with a variety of tools (Domo, Zoho, Zapier)
• Experience with Google Tag Manager and GA4
• Experience with BI platforms such as Looker Studio, Tableau or Power BI
• Familiarity with SQL or querying marketing data
• Knowledge of APIs and webhook integrations
• Experience implementing AI-powered marketing workflows and automation
• Understanding of data privacy regulations (GDPR, consent management and data governance)
• Experience supporting international or multi-product marketing teams
• Excellent English - Written and verbal skills