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Growth Manager (Audio)
Grow Therapy · United States
About The Role
Join Grow as a Growth Manager for our audio program, where you'll be responsible for strategy and execution, managing partnerships, optimizing for efficiency and scale, and shaping channel strategy. You'll work closely with various teams and own the roadmap for testing new shows and partnerships. The ideal candidate has 5-7+ years of experience in paid media budgets, direct audio/podcast buying experience, and a strong point of view on measurement methodology.
- Own the audio channel end-to-end, accountable for both strategy and execution, managing a pipeline of partnerships and refining activation models.
- Manage vendor and partner relationships, negotiate new opportunities, and continuously optimize toward efficiency and scale goals.
- Work closely with cross-functional teams to shape channel strategy, bring creative direction to life, and grow the audio program into one of Grow's most efficient growth channels.
- The ideal candidate is a seasoned audio or podcast marketer who is equal parts scrappy and strategic — someone with strong instincts for brand fit, experience negotiating and managing partner relationships, and a track record of building on and improving measurement and testing infrastructure.
- You bring rigor to how you read performance data, aren't afraid to challenge assumptions about what's working, and know how to make a case for a channel that doesn't have the clean, click-based attribution other channels enjoy
- You're comfortable operating as a player-coach, executing the details of the channel while also stepping back to sharpen the roadmap that scales it
- You are extremely organized and can run a channel solo (player-coach) while still building toward how it scales
- You can take full ownership of a channel and are comfortable building testing frameworks and infrastructure from scratch
- You have 5-7+ years managing paid media budgets, with direct audio/podcast buying experience (in-house DTC or healthcare background a plus)
- You are comfortable managing external vendor/agency relationships and negotiating on Grow's behalf
- You have a strong point of view on measurement methodology in channels without clean attribution
- You are analytically self-sufficient, and can use data tools to evaluate performance and communicate progress without hand-holding
- Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply
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