100000006465.Social Media Specialist

Key Result Areas

• Design and implement targeted social media campaigns to highlight museum exhibitions, cultural events, educational programs, and experiences
• Develop platform-specific content (Instagram, Facebook, Twitter, TikTok, etc.) to engage audiences, ensuring alignment with exhibit themes and the museum's brand voice
• Coordinate promotional efforts for upcoming exhibitions, using teasers, exclusive previews, and interactive content to generate excitement
• Integrate digital storytelling into social media content, allowing followers to experience and interact with exhibition narratives virtually
• Share behind-the-scenes content, curator interviews, and visitor-generated content to build deeper connections with the museum’s audience
• Extend physical exhibition experiences into the digital space through virtual tours, immersive experiences, and exclusive online content
• Produce a variety of multimedia content, including videos, reels, stories, and graphics, to engage users and promote exhibitions
• Curate user-generated content and spotlight visitor experiences, fostering an online community around the museum's events and exhibitions
• Collaborate with curators and exhibit teams to gather relevant content that complements physical exhibitions and enhances the online experience
• Manage online interactions by responding to followers, engaging in meaningful conversations, and fostering a positive online museum community
• Use social media tools (polls, Q&A sessions, live streaming, etc.) to create interactive elements, keeping audiences engaged and informed
• Work with educational teams to promote learning programs, encouraging content sharing and participation through social media channels
• Develop partnerships with other museums, cultural institutions, and influencers to amplify the museum’s reach and enhance audience interaction
• Collaborate with marketing and communications teams to align social media efforts with broader institutional marketing initiatives
• Track social media performance using analytics tools to evaluate campaign success, engagement rates, and content effectiveness
• Use data insights to optimize content, identify trends, and enhance audience engagement with exhibitions and museum events
• Assist in managing the museum’s online presence during crises or urgent issues, ensuring timely, accurate communication with followers
• Develop contingency plans for social media during exhibit delays, event changes, or operational disruptions
• Work closely with curators, exhibit designers, and educators to ensure social media content is aligned with exhibit goals, themes, and institutional strategies
• Coordinate with external vendors and agencies for social media advertising and sponsored content
• Perform other reasonable tasks as assigned

Minimum Knowledge, Skills & Experience

• Bachelor’s degree in Communications, Marketing, Digital Media, Media Studies, Advertising, or a related field
• 2–5 years of full-time experience in social media management, content creation, or digital marketing, preferably in the arts, culture, or museum sectors
• A history of designing and executing social media campaigns that drive audience engagement and promote cultural or educational programs
• Experience producing multimedia content such as videos, graphics, and interactive media for digital platforms
• Strong understanding of social media platforms, trends, and tools, including Instagram, Twitter, YouTube, and emerging platforms
• Expertise in digital storytelling and creating engaging, platform-specific content
• Familiarity with analytics tools for tracking social media performance and optimizing content
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines
• Excellent writing skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage
• Proficiency in multimedia production tools, such as Adobe Creative Suite, Canva, or video editing software
• Proficiency in MS Office applications