Senior Analyst (B2C)

Join our Commercial Activation team as a Senior Analyst (B2C). In this role, you will deliver actionable insights, facilitate best practice sharing, and assist in managing the activation of commercial projects. You will play a key role in shaping commercial strategies, supporting initiatives to improve customer loyalty, increase net adds, and boost customer ARPU. You will also contribute to the operational side of strategic programs and ensure best practice learning is shared across the group.

• Producing robust quantitative and qualitative analyses to drive commercial insights that inform decisions and help identify, size, and shape new commercial opportunities.
• Managing assigned work packages and projects to successful execution, spanning market research, customer value proposition (CVP) development, business casing, and go-to-market support.
• Contributing to the development of selected commercial strategies around product, service, or experience: helping to design the proposition blueprint, deliver the business case, and the go-to-market strategy.

• Problem solving & structuring — applies critical and lateral thinking to break problems into actionable tasks and uncover root causes; supports strategy and approach formulation for projects
• Data analysis & insight generation — collects and validates relevant data, applies sound statistical methods, and identifies insights within defined parameters, translating them into clear recommendations
• Data visualisation & digital literacy — creates clear visuals and is proficient with core tools (Excel, BI platforms such as Power BI or Tableau, and presentation tools)
• Market research & commercial acumen — conducts secondary research from the right sources, tracks relevant industry trends, and applies commercial judgement to sense-check insights and assess the likely implications or considerations of different commercial strategies
• A curious mind, a self-starting attitude and a passion for getting things done are a must, together with strong analytical skills with a focus on accurate data interpretation
• Business casing — builds clear, structured models and supports opportunity sizing and scenario modelling, with foundational financial literacy (P&L, long-range plan, company reports)
• Ways of working — organises and prioritises own workload to meet deadlines; collaborates effectively across remote, matrixed teams; takes ownership of own tasks and stays curious and resilient under pressure
• Fluent in English
• Storytelling & communication — drafts the building blocks of a narrative and structures them into compelling presentations; presents confidently and credibly to internal teams and stakeholders
• CVP & go-to-market — understands consumer pain points, can contribute to CVP development and shows a keen interest in go-to-market fundamentals
• Recent graduate - including those completing a rotational or graduate program - or min 2 years’ experience in commercial, strategy, analytics, consulting or related roles
• Exposure to strategic thinking, transformation initiatives or commercial management projects in dynamic environments
• Experience working in a matrixed, international organisation is a plus
• Familiarity with the telecom, media, tech and related industries is beneficial
• Bachelor’s degree in business, economics, engineering or alike