Director of Member Engagement Marketing

Join Tide, a leading fintech company transforming the small business banking market. As the Director of Member Engagement Marketing for India, you will lead the strategy and execution of lifecycle, CRM, and engagement marketing initiatives that drive revenue and product adoption. You will work closely with various teams to ensure personalized and impactful member interactions.

• Own the member engagement marketing strategy across the entire lifecycle — from onboarding and activation to retention and reactivation.
• Build cross-sell and upsell campaigns that deepen product usage and maximise member lifetime value.
• Partner closely with Data & Analytics to deeply understand the India member base and define KPIs tied to conversion, churn reduction, and engagement.