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Head of Field & Channel Marketing
Versa Networks · Santa Clara, CA, United States
About The Role
Join Versa Networks as the Head of Field & Channel Marketing for the Americas. In this role, you will lead the planning, execution, and optimization of regional marketing initiatives to drive pipeline creation and acceleration across the U.S., Canada, and Latin America. You will collaborate closely with sales leaders, channel account managers, partners, and the global marketing team to execute impactful campaigns, events, and programs that support Versa's ambitious growth targets.
- Lead the planning, execution, and optimization of regional marketing initiatives to drive pipeline creation and acceleration across the U.S., Canada, and Latin America.
- Collaborate closely with sales leaders, channel account managers, partners, and the global marketing team to execute impactful campaigns, events, and programs that support Versa’s ambitious growth targets.
- Design and execute integrated regional campaigns aligned with Americas pipeline goals, manage end-to-end campaign processes, and track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.
- Expertise in co-marketing execution, MDF management, and partner enablement
- Willingness to travel within the Americas (approx. 25–35%)
- Skilled in Salesforce, Marketo, and marketing analytics tools
- Strong track record of driving measurable pipeline contribution via field and partner campaigns
- Bilingual (English + Spanish/Portuguese) a plus for LATAM support
- Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 8+ years of B2B SaaS marketing experience with a mix of field and channel marketing
- Exceptional project management, collaboration, and communication skills
- Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders
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