Cluster Marketing Executive - Saudi National

Cluster Marketing Executive

B2B, Trade Marketing & Tourism Partners

Marriott Luxury Group – The Red Sea & AMAALA

Position Summary

• The Cluster Marketing Executive – B2B, Trade Marketing & Tourism Partners supports the
• execution and coordination of B2B and trade marketing activities across Marriott Luxury
• Group’s portfolio of luxury resorts within The Red Sea and AMAALA.
• Reporting to the Cluster Senior Manager – B2B, Trade Marketing & Tourism Partners, the role
• provides day-to-day support across trade marketing campaigns, partner activations, sales
• enablement, Trade PR, events, FAM trips, content development and reporting.
• The role works closely with Cluster Sales and Marketing teams, property teams, Marriott
• regional teams, destination partners and appointed agencies to ensure B2B initiatives are
• delivered efficiently, marketing materials remain current and trade partners have access to
• compelling and brand-aligned information about the resorts and destination.

Key Responsibilities

B2B & Trade Marketing Coordination

• Support the execution of the annual B2B and Trade Marketing plan across the cluster.
• Maintain the B2B marketing calendar, including trade campaigns, sales missions, trade

shows, partner activations, FAM trips, launches and key destination milestones.

• Coordinate timelines, deliverables and approvals for B2B marketing initiatives.
• Liaise with individual property Marketing teams to gather updates, offers, experiences,

imagery and relevant information for trade communications.

• Support the adaptation of marketing initiatives for different resorts, source markets and

trade audiences.

B2B Content & Sales Collateral

• Coordinate the development and ongoing updating of B2B marketing and sales materials.
• Maintain resort presentations, fact sheets, destination information, experience guides,

itineraries, newsletters and trade toolkits.

• Support the development of presentations and customized materials for key accounts,

partners and sales opportunities.

• Coordinate with creative agencies and property Marketing teams on the development and

adaptation of B2B assets.

• Maintain an organized library of current, brand-approved resort imagery, videos,

presentations and marketing materials for use by Sales and trade partners.

• Ensure outdated information and assets are regularly identified and replaced.

Sales Enablement

• Provide day-to-day marketing support to Cluster Sales teams for sales missions,

roadshows, workshops, trade shows and key account activities.

• Coordinate presentations, invitations, collateral, digital assets and supporting materials

required for trade activities.

• Assist in preparing customized presentations and materials for priority accounts and

strategic commercial opportunities.

• Support pre-event and post-event communications to maximize engagement with trade

partners.

• Coordinate requests between Sales, Marketing, agencies and individual properties.

Trade Partnerships & Campaign Support

• Support the Senior Manager in the execution of joint marketing activities with tour

operators, travel advisors, consortia, DMCs, airlines and other strategic travel partners.

• Coordinate campaign assets, timelines, approvals and deliverables with partners.
• Collect partner campaign results and supporting data for reporting.
• Maintain an updated tracker of trade partnerships, campaigns, deliverables and key

deadlines.

• Conduct basic research into prospective partners, platforms and trade marketing

opportunities as required.

Trade PR & Communications

• Support coordination with appointed PR agencies on Trade PR activity across priority

markets.

• Provide agencies with property updates, imagery, commercial information and relevant

marketing materials.

• Maintain calendars and trackers for Trade PR opportunities, releases, interviews, events

and industry initiatives.

• Support the coordination of trade media visits and industry-related FAM trips.
• Assist with reviewing factual property information contained within trade

communications and briefing materials.

• Track Trade PR coverage and maintain reporting records in coordination with the PR

agency.

Trade Engagement & Education

• Support the development and coordination of travel advisor webinars, training sessions

and resort education initiatives.

• Assist in preparing presentations and supporting materials for advisor and partner

training.

• Maintain trade partner databases and distribution lists in coordination with Sales.
• Support communications to trade partners regarding resort openings, new experiences,

seasonal programming, offers and destination developments.

• Assist with the development and distribution of B2B newsletters and partner

communications.

FAM Trips & Trade Events

• Support the planning and coordination of trade FAM trips, advisor visits and partner

experiences.

• Coordinate itineraries, resort information, collateral, guest profiles and internal

communications with participating properties.

• Support preparation for luxury travel trade shows, roadshows, workshops and sales

missions.

• Coordinate event collateral, presentations, gifting and other marketing requirements.
• Maintain trackers of participants, deliverables and follow-up actions.
• Support post-event communications and reporting.

Agency & Project Coordination

• Coordinate day-to-day deliverables with appointed PR, creative, content and marketing

agencies where relevant.

• Maintain project trackers, timelines and status updates.
• Follow up on outstanding deliverables and approvals across internal and external

stakeholders.

• Ensure final approved materials are properly filed and accessible to relevant teams.
• Support purchase orders, quotations, invoices and other administrative requirements

associated with B2B marketing activities.

Reporting & Budget Administration

• Support the Senior Manager in maintaining the B2B and Trade Marketing budget tracker.
• Track committed and actual marketing expenditure, quotations, purchase orders and

invoices.

• Maintain monthly activity and performance trackers.
• Collect campaign results, trade engagement data, PR coverage, partner activity and event

results.

• Assist in preparing regular B2B and Trade Marketing reports and presentations.
• Support the tracking of agreed KPIs and campaign performance.

Key Stakeholders

The role will work closely with

• Cluster Director of Marketing
• Cluster Senior Manager – B2B, Trade Marketing & Tourism Partners
• Property Marketing teams
• Cluster Sales teams
• Cluster Directors of Sales & Marketing
• Marriott Luxury Group and Regional Marketing teams
• Marriott Communications and PR teams
• Destination Marketing, Communications and Trade teams
• Appointed PR, creative and marketing agencies
• Luxury travel advisors, consortia and tour operators
• DMCs and wholesalers
• Airlines and strategic travel partners

Key Performance Indicators

Success in the role will be measured through

• Timely delivery of B2B and trade marketing activities.
• Accuracy and quality of B2B collateral and sales enablement materials.
• Effective coordination of trade campaigns and partner deliverables.
• Timely support for Sales missions, trade shows and key account activities.
• Successful coordination of FAM trips, webinars and advisor engagement activities.
• Accuracy and maintenance of partner, project, budget and campaign trackers.
• Quality and timeliness of Trade PR coordination and reporting.
• Timely processing and tracking of marketing quotations, POs and invoices.
• Effectiveness of collaboration with Sales, property Marketing teams, agencies and

partners.

• Overall contribution to the successful execution of the cluster B2B and Trade Marketing

plan.