Cluster Senior Marketing Manager B2B / Trade Marketing

Cluster Senior Manager

B2B, Trade Marketing & Tourism Partners

Marriott Luxury Group – The Red Sea & AMAALA

Position Summary

• The Cluster Senior Manager, B2B, Trade Marketing & Tourism Partners is responsible for
• developing and executing the B2B and trade marketing strategy across Marriott Luxury Group’s
• portfolio of luxury resorts within The Red Sea and AMAALA.
• Working across a portfolio of distinctive luxury brands and properties, the role will strengthen
• awareness, consideration and advocacy among key luxury travel trade audiences, while
• supporting the commercial teams with compelling content, campaigns, strategic partnerships,
• Trade PR and sales enablement tools that help generate qualified demand and support revenue
• objectives.
• The role acts as a key bridge between Marketing, Sales, Revenue, Marriott regional and global
• teams, destination partners, appointed agencies and the luxury travel trade, ensuring the portfolio
• maintains strong visibility and relevance across priority source markets and B2B channels.

Key Responsibilities

B2B & Trade Marketing Plan

• Develop and implement the annual B2B and Trade Marketing plan for the cluster, aligned

with each property's commercial objectives, positioning and priority source markets

• Translate commercial priorities into targeted marketing programs for luxury travel

advisors, tour operators, DMCs, consortia, wholesalers and other relevant travel partners.

• Develop differentiated strategies for each resort while identifying opportunities to

promote the wider Marriott Luxury Group portfolio across The Red Sea and AMAALA.

• Build an annual B2B marketing calendar aligned with key sales periods, market

• activations, trade events, product launches, seasonal campaigns and destination
• milestones.

• Ensure B2B marketing investment is aligned with commercial priorities and measurable

business objectives.

Strategic Trade Partnerships

• Work closely with Sales to identify high-value trade partners and develop joint marketing

plans and co-marketing campaigns.

• Develop opportunities with luxury tour operators, travel advisor networks, consortia,

DMCs, airline and travel partners and other strategic distribution partners.

• Develop integrated partner campaigns leveraging content, digital channels,

communications, advisor engagement and commercial opportunities.

• Evaluate partnership proposals based on audience relevance, reach, commercial potential,

brand alignment and measurable return.

• Manage dedicated trade marketing investment and prioritize partners and activities with

the greatest potential impact.

• Develop value-added partner activations that differentiate the resorts beyond traditional

rate-led promotions.

B2B Campaigns & Content

• Lead the development of compelling B2B marketing content and sales enablement

materials across the cluster.

• Develop and maintain trade toolkits, resort presentations, fact sheets, destination

information, itineraries, experience guides, newsletters and digital partner assets.

• Create targeted B2B campaigns highlighting the distinctive positioning, experiences and

commercial propositions of each property.

• Ensure B2B storytelling communicates not only the accommodation offering but the

• broader destination experience, including wellness, gastronomy, nature, culture, marine
• experiences and signature luxury programming.

• Work with creative, content, digital and property marketing teams to ensure high-quality,

current assets are available for trade partners across priority markets.

• Ensure consistency of messaging while maintaining the individual positioning and brand

identity of each resort.

Trade PR & Communications

• Work closely with the appointed PR agencies and Marriott Communications teams to

develop and execute a proactive Trade PR strategy across priority markets.

• Provide PR agencies with clear commercial priorities, key messages, property updates

• and relevant story angles to drive meaningful coverage across travel trade, hospitality and
• tourism industry media.

• Identify opportunities to amplify resort openings, new experiences, strategic partnerships,

commercial milestones, destination developments and key trade initiatives.

• Collaborate with Sales and PR agencies to identify relevant trade media opportunities

around key industry events, sales missions, roadshows and trade shows.

• Support the PR agency in identifying interviews, thought-leadership opportunities,

• industry commentary, speaking engagements and panels for hotel and commercial
• leadership.

• Coordinate Trade PR activity across the individual properties to ensure a consistent

cluster approach while maintaining each resort's distinctive positioning.

• Ensure alignment between Trade PR, consumer PR, B2B marketing and Sales priorities,

creating an integrated approach to market visibility and demand generation.

• Work closely with Marriott regional communications and destination PR teams to align

key announcements and maximize opportunities for amplification.

• Review and provide input into trade press releases, media pitches, briefing documents

and other communications developed by the PR agency.

• Support the coordination of trade media visits and FAM trips where relevant, working

• with Sales, property teams and the PR agency to ensure clear objectives and measurable
• outcomes.

• Monitor agency performance and Trade PR results, including quality of coverage,

• priority-market penetration, key message delivery, share of voice and strategic industry
• visibility.

Sales Enablement

• Partner closely with Cluster Sales teams to understand commercial priorities, account

needs and market opportunities.

• Develop marketing tools and campaigns that support sales missions, roadshows, trade

shows, sales calls, familiarization trips and key account engagement.

• Support Sales with customized presentations, proposals and marketing materials for

priority accounts and strategic opportunities.

• Develop pre-, during- and post-event communications to maximize the impact of major

luxury travel trade events.

• Ensure Sales teams have easy access to current, brand-approved marketing materials,

destination content and resort information.

• Identify opportunities where Marketing can enhance key account engagement and

strengthen the commercial proposition presented to trade partners.

Trade Engagement, Education & FAM Trips

• Develop initiatives that build knowledge and advocacy among luxury travel advisors and

trade partners.

• Support the creation of webinars, destination training, resort education sessions, advisor

communications and partner engagement programs.

• Collaborate with Sales, PR agencies and property teams on strategic FAM trips and

• advisor experiences, ensuring participants are selected against clear commercial and
• communications objectives.

• Develop communications that keep priority trade partners informed of new experiences,

offers, openings and destination developments.

• Explore opportunities to build a strong community of luxury travel advisors who

• understand and actively advocate for the Marriott Luxury Group portfolio within The Red
• Sea and AMAALA.

Trade Events & Market Activations

• Work with Sales to maximize the marketing impact of participation in key luxury travel

trade shows, roadshows, workshops and industry events.

• Support the development of the cluster's presence, storytelling, collateral and partner

engagement strategy for key events.

• Identify opportunities for targeted activations around priority trade shows and sales

missions.

• Coordinate with PR agencies to leverage relevant trade media opportunities around key

events.

• Develop follow-up communications and content to extend the value of trade participation

beyond the event itself.

Budget Management & Performance

• Support the development and management of the annual B2B and Trade Marketing

budget across the cluster.

• Allocate investment against strategic trade partnerships, B2B campaigns, content, events,

market activations and tactical opportunities.

• Establish clear KPIs for B2B marketing, Trade PR and partner initiatives.
• Track partner engagement, campaign reach, qualified leads, advisor participation, Trade

PR coverage, trade-generated demand and attributable revenue where measurable.

• Monitor the effectiveness and ROI of trade marketing investment and provide

recommendations for optimization.

• Maintain regular reporting across B2B activity, partnerships, Trade PR, investment and

commercial outcomes.

The role will work closely with

• Cluster Director of Marketing
• Property General Managers
• On property Marketing teams
• Cluster Sales team
• Revenue and Commercial Strategy teams
• Marriott Luxury Group and Regional Marketing teams
• Marriott Global Sales/Global Sales tools
• Marriott Communications and PR teams
• Destination Marketing, Communications and Trade teams
• Appointed PR, creative and marketing agencies
• Luxury travel advisors and consortia
• Tour operators, DMCs and wholesalers
• Airlines and strategic travel partners
• Destination The Red Sea marketing and PR team

Key Performance Indicators

Success in the role will be measured through a combination of

• Delivery of the annual B2B, Trade Marketing & Trade PR plan.
• Growth in engagement with priority luxury travel trade partners.
• Number and quality of strategic trade marketing partnerships activated.
• Performance and ROI of joint partner campaigns.
• Growth in qualified B2B leads and trade-generated opportunities.
• Contribution of B2B marketing activity to room nights and revenue where attributable.
• Trade media coverage, quality, relevance and priority-market penetration.
• Number and quality of thought-leadership and industry visibility opportunities.
• Engagement and participation in trade education and advisor programs.
• Effectiveness and adoption of B2B sales enablement tools.
• Performance of trade shows, FAM trips and market activations against agreed objectives.
• Optimization of trade marketing investment across priority source markets.
• Strength of collaboration between Marketing, Sales, Marriott, agencies and destination

partners.