PR Executive

Group Company: ITC Rajputana Designation: PR Executive Office Location: Jaipur, Rajasthan Position Description: The PR Executive will be responsible for developing and executing public relations initiatives to enhance the brand image and visibility of ITC Rajputana. The role involves managing media relations, coordinating promotional activities, handling press communications, supporting marketing campaigns, organizing events, and ensuring positive brand representation across external stakeholders. Primary Responsibilities: Develop and maintain relationships with media houses, journalists, influencers, and industry partners. Draft and distribute press releases, media notes, and corporate communications. Coordinate hotel publicity campaigns and brand promotion activities. Monitor media coverage and prepare PR performance reports. Organize press conferences, media visits, influencer engagements, and promotional events. Support digital PR and social media communication initiatives. Collaborate with Sales, Marketing, and Operations teams for promotional campaigns. Manage crisis communication under the guidance of senior management. Ensure adherence to brand guidelines in all communication activities. Additional Responsibilities: Support CSR and community engagement initiatives. Maintain media databases and contact lists. Assist in content creation for newsletters, blogs, and promotional materials. Coordinate photography and videography requirements for PR activities. Track competitor activities and industry trends. Reporting Team Reporting Department: GMO Educational Qualifications Preferred Category: Graduation/Post Graduation Field Specialization: Public Relations, Mass Communication, Journalism, Marketing, Hospitality Management Degree: Bachelor's Degree (Mandatory); Master's Degree preferred Academic Score: Minimum 60% throughout academics preferred Institution Tier: Reputed University/Institute Required Certification/s: Certification in Public Relations, Digital Marketing, Corporate Communications, or Social Media Marketing (Preferred) Required Training/s: Media Relations Training Corporate Communication Training Brand Management Training Hospitality Industry Orientation Event Management Training Required Work Experience Industry: Hospitality, Hotels, Tourism, Luxury Lifestyle, Media & Communications Role: Public Relations Executive, Communications Executive, Marketing Executive, PR Coordinator Years of Experience: 2–5 Years Key Performance Indicators: Volume and quality of media coverage secured. Brand visibility and positive media mentions. Successful execution of PR campaigns and events. Stakeholder and media relationship effectiveness. Timely preparation and distribution of communication materials. Social and digital engagement generated through PR initiatives. Crisis communication response effectiveness. Required Competencies: Relationship Management Communication Excellence Brand Building Influencing & Negotiation Networking Ability Event Coordination Stakeholder Management Creative Thinking Problem Solving Required Knowledge: Public Relations principles and practices. Hospitality industry trends and market dynamics. Digital marketing and social media platforms. Corporate communication standards. Event management and media planning. Crisis communication procedures. Required Skills: Excellent verbal and written communication skills. Content writing and press release drafting. Presentation and public speaking skills. Social media management. Networking and interpersonal skills. Media relationship management. Event planning and coordination. MS Office Suite and reporting skills. Required Abilities Physical: Ability to attend events, exhibitions, and promotional activities. Ability to travel locally as required. Capability to work extended hours during events or campaigns. Other: Strong professional appearance and etiquette. Ability to work under pressure and meet deadlines. High level of confidentiality and professionalism. Work Environment Details: Corporate hospitality environment. Combination of office-based work and field assignments. Frequent interaction with media representatives, influencers, guests, and internal stakeholders. May require working during weekends, holidays, or events. Specific Requirements Travel: Local travel within the city and occasional outstation travel as required. Vehicle: Preferred but not mandatory. Work Permit: Valid authorization to work in India. Other Details Pay Rate: As per company standards and candidate experience. Contract Types: FTC Time Constraints: Flexible working hours depending on events and business requirements. Compliance Related: Adherence to company policies, brand standards, confidentiality norms, and applicable hospitality regulations. Union Affiliation: Not Applicable.