Senior Marketing Manager (Americas)

Join Fireblocks, a leading digital asset security platform, as a Senior Marketing Manager for the Americas. In this role, you will manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns. You will work closely with the regional sales team to develop impactful brand activations and drive engagement, generate leads, and support conversion rates. You will also coordinate regional planning and execution, manage all aspects of event coordination, conduct post-event evaluations, and drive ROI. The ideal candidate will have 7+ years of B2B experience in event planning, field marketing, and/or marketing space, and a strong knowledge of the financial services industry.

• Develop and execute integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the North America region.
• Collaborate with the regional sales team to understand market priorities and develop impactful brand activations that raise awareness and generate new business opportunities.
• Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars that increase awareness, drive engagement, generate leads, and support conversion rates.

• Ability to work effectively with internal and external clients
• Bachelor’s degree
• Familiarity with AI tools and agents, including Claude and Gemini
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Ability to travel internationally is required
• Ability to work independently and in a group setting
• 7+ years of B2B working experience in event planning, field marketing, and/or marketing space
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Experience handling large budgets
• Proven track record of managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
• Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
• Proven negotiation, problem-solving, organisation, and project management skills
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness