Senior Marketing Manager (Lead Lifecycle & Conversion)

Join Sophos, a global leader in cybersecurity, as a Senior Marketing Manager for Lead Lifecycle & Conversion. In this role, you will own the strategy for how prospects progress through the buying journey, from initial engagement to revenue. You will work across various teams to identify areas of improvement and develop programs to enhance progression, conversion, and pipeline outcomes. This is not a traditional nurture marketing role; we are looking for someone who can think across the entire funnel and use data to understand customer behavior.

• Own and continuously evolve Sophos' global lead lifecycle strategy, from initial engagement through MQL, SAL, opportunity and revenue.
• Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression.
• Develop strategies for leads that are not yet sales-ready, ensuring valuable prospects continue to be developed rather than lost from the buying journey.
• Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics
• Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations
• Ability to influence and drive change across a complex, global organization without direct authority
• Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams
• Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action
• Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes
• Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity
• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations
• Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization and conversion
• Strong understanding of lead management, scoring, qualification, routing and recycling
• Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent