Senior Direct Editor & Ad Designer

Create Ads That Stop the Scroll and Drive Results
Are you a senior video editor who understands that great advertising is about more than making content look good?
Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions?
We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.
This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.

What You'll Do

Create High-Performing Ads

Produce high-volume video and static ads for Meta and other paid social platforms.
Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.
Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.
Create ads that feel native to the platform while maintaining a high standard of production quality.

Build Strong Hooks and Retention
The first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.
Your work will include:

Strong visual and audio hooks
Pattern interrupts
Fast, feed-native pacing
Punch-ins and dynamic cuts
Strategic B-roll
Retention-focused transitions
Visual and audio techniques that maintain attention

Visual and Sound Design
You will use your editing and motion design skills to strengthen the performance of every creative.
Responsibilities include:

Dynamic typography and captions
Motion graphics
VFX and compositing
Motion tracking
Masking and keying
Product cutouts and screen replacements
Strategic visual effects
Sound effects, music, risers, impacts, and transitions
AI-generated voiceovers and audio

Every creative decision should serve a purpose: attention, retention, or conversion.
Think Like a Performance Marketer
This role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.
You will analyse metrics such as:

Hook Rate
Hold Rate
Outbound CTR
CPA
Retention
Conversion performance

When an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.
For example:

Is the hook too weak?
Is the pacing too slow?
Is the message unclear?
Is the visual failing to capture attention?
Is the CTA getting lost?

You will use these insights to create stronger iterations and improve performance.
Creative Research and Competitive Analysis
You will regularly research successful advertising creative across:

Meta Ad Library
TikTok Creative Center
YouTube Shorts
Competitor advertising
Emerging creative formats and trends

You should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.
AI-Powered Creative
AI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.
Experience with AI tools for the following is highly valued:

Video generation
Image generation
Voiceovers
Audio
Creative research
Asset creation
Creative testing

What We're Looking For

Experience

5–10+ years of professional video editing or creative experience.
Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing.
Agency or DTC experience is highly preferred.

Direct-Response Expertise
You understand:

Consumer psychology
Hooks and pattern interrupts
Retention
Creative angles
Calls to action
Conversion-focused storytelling

More importantly, you understand why an advertisement works, not simply how to make it look good.
Technical Skills

Expert-level Adobe Premiere Pro
Expert-level Adobe After Effects
Strong proficiency in CapCut Desktop
Experience with AI video, image, audio, and voice-generation tools
Comfortable working with creative analytics and performance data

Work Style
We are looking for someone who is:

Fast and efficient
Creative and highly detail-oriented
Data-driven
Comfortable working independently
Proactive in identifying opportunities
Able to manage a high volume of creative production
Focused on performance as well as visual quality

Portfolio Required

A strong portfolio demonstrating Direct Response and DTC advertising experience is required.
Your portfolio should include examples of:

Direct-response video ads
Static advertisements
UGC-based creative
AI-integrated creative
Strong hooks
Motion graphics and VFX
Dynamic typography and captions
Transitions and pacing
Sound design and SFX
Creative iterations and testing

Please note: Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.
The Opportunity
This is an opportunity for a senior creative who wants to do more than simply edit videos.
You will have the opportunity to research, create, analyse, test, and improve advertising creative based on real performance data.
If you are a senior editor who understands both creative production and performance marketing, and you want your work to be measured by results, we want to hear from you.
Apply with your portfolio and showcase your best Direct Response work.