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Head of Client Experience, Retail Banking & Wealth Management
Mashreq · United Arab Emirates
About The Role
Key Result Areas
Group Client Experience Strategy & Governance
- Define and execute a group‑wide CX strategy for Retail & Wealth across all markets and channels.
- Establish CX governance, service standards, KPIs, and controls to ensure consistent and compliant delivery.
- Balance centralized CX direction with local market requirements and regulations.
- Omnichannel Service Excellence (Human & Digital)
- Own end‑to‑end customer experience across Contact Centres, chat, digital servicing, and AI‑led channels .
- Ensure seamless journey continuity between chatbot, live chat, voice, and relationship service models.
- Drive improvements in CX metrics (TNPS, CSAT, FCR, complaints reduction) across all channels.
- AI Enablement & Intelligent Automation
- Lead the embedding of AI and Gen‑AI across service channels, including chatbots, virtual assistants, intelligent routing, and predictive analytics .
- Drive call and interaction deflection , reduced customer effort, and faster resolution through AI‑led self‑service.
- Ensure AI solutions are responsible, explainable, compliant, and customer‑friendly .
- Customer‑Centric Culture & Voice of Customer
- Embed a customer‑first mindset across Retail & Wealth servicing teams.
- Institutionalize Voice of Customer (VoC) insights, journey analytics, and feedback loops to drive continuous improvement.
- Ensure customer pain points are translated into measurable service and journey enhancements .
- Operational Efficiency & Cost‑to‑Serve Optimization
- Improve service efficiency and scalability through automation, STP journeys, and smart staffing models.
- Reduce avoidable contact, repeat calls, and servicing costs while improving experience quality.
- Deliver efficiency gains without compromising customer trust or regulatory expectations.
- Multi‑Market Leadership & Stakeholder Management
- Lead and develop CX leadership teams across geographies , building a strong talent and succession pipeline.
- Act as the Group authority on major CX incidents, service risks, and escalation governance.
- Partner with Business, Digital, Technology, Risk, and Conduct to embed CX into end‑to‑end value streams.
- Transformation, Innovation & Continuous Improvement
- Drive CX‑led transformation initiatives aligned to Group strategy and Retail & Wealth growth priorities.
- Continuously evolve service models using data, AI insights, and customer behavior trends .
- Position CX as a strategic enabler of trust, loyalty, and sustainable revenue growth .
Knowledge, Skills & Experience
- Graduate, with strategic management skills and visionary qualities.
- Over 18 to 20 + years’ work experience in a Service Environment managing quality, general banking processes, sales and cost centers.
- Extensive experience in different Client Service, transformation, quality control, process re-engineering and root cause analysis areas
- Extensive Knowledge and experience in rolling out and implementing client experience programs such as NPS, VOC/VOE and product and process optimization.
- Strategic agility to align feedback and analysis of the VOC /NPS reports for continuous improvement in highlighted areas
- Complex Project Management and analytical skills.
- Excellent leadership and people management capabilities to lead very large teams engaged in multiple activities.
- Strong customers focus and service orientation.
- Multi-disciplinary capabilities – analytical, qualitative, negotiating and eye for detail.
- Ability to work under pressure and handle both strategic and tactical issues.
- Good decision maker, positive attitude and results oriented.
- Ability to delegate work effectively.
- Excellent interpersonal skills.
- Working knowledge of all latest Call center technology.
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