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Head of Client Experience, Retail Banking & Wealth Management

Mashreq · United Arab Emirates

Imported listingfull-time3 days ago

About The Role

Key Result Areas

Group Client Experience Strategy & Governance

  • Define and execute a group‑wide CX strategy for Retail & Wealth across all markets and channels.
  • Establish CX governance, service standards, KPIs, and controls to ensure consistent and compliant delivery.
  • Balance centralized CX direction with local market requirements and regulations.
  1. Omnichannel Service Excellence (Human & Digital)
  • Own end‑to‑end customer experience across Contact Centres, chat, digital servicing, and AI‑led channels .
  • Ensure seamless journey continuity between chatbot, live chat, voice, and relationship service models.
  • Drive improvements in CX metrics (TNPS, CSAT, FCR, complaints reduction) across all channels.
  1. AI Enablement & Intelligent Automation
  • Lead the embedding of AI and Gen‑AI across service channels, including chatbots, virtual assistants, intelligent routing, and predictive analytics .
  • Drive call and interaction deflection , reduced customer effort, and faster resolution through AI‑led self‑service.
  • Ensure AI solutions are responsible, explainable, compliant, and customer‑friendly .
  1. Customer‑Centric Culture & Voice of Customer
  • Embed a customer‑first mindset across Retail & Wealth servicing teams.
  • Institutionalize Voice of Customer (VoC) insights, journey analytics, and feedback loops to drive continuous improvement.
  • Ensure customer pain points are translated into measurable service and journey enhancements .
  1. Operational Efficiency & Cost‑to‑Serve Optimization
  • Improve service efficiency and scalability through automation, STP journeys, and smart staffing models.
  • Reduce avoidable contact, repeat calls, and servicing costs while improving experience quality.
  • Deliver efficiency gains without compromising customer trust or regulatory expectations.
  1. Multi‑Market Leadership & Stakeholder Management
  • Lead and develop CX leadership teams across geographies , building a strong talent and succession pipeline.
  • Act as the Group authority on major CX incidents, service risks, and escalation governance.
  • Partner with Business, Digital, Technology, Risk, and Conduct to embed CX into end‑to‑end value streams.
  1. Transformation, Innovation & Continuous Improvement
  • Drive CX‑led transformation initiatives aligned to Group strategy and Retail & Wealth growth priorities.
  • Continuously evolve service models using data, AI insights, and customer behavior trends .
  • Position CX as a strategic enabler of trust, loyalty, and sustainable revenue growth .

Knowledge, Skills & Experience

  • Graduate, with strategic management skills and visionary qualities.
  • Over 18 to 20 + years’ work experience in a Service Environment managing quality, general banking processes, sales and cost centers.
  • Extensive experience in different Client Service, transformation, quality control, process re-engineering and root cause analysis areas
  • Extensive Knowledge and experience in rolling out and implementing client experience programs such as NPS, VOC/VOE and product and process optimization.
  • Strategic agility to align feedback and analysis of the VOC /NPS reports for continuous improvement in highlighted areas
  • Complex Project Management and analytical skills.
  • Excellent leadership and people management capabilities to lead very large teams engaged in multiple activities.
  • Strong customers focus and service orientation.
  • Multi-disciplinary capabilities – analytical, qualitative, negotiating and eye for detail.
  • Ability to work under pressure and handle both strategic and tactical issues.
  • Good decision maker, positive attitude and results oriented.
  • Ability to delegate work effectively.
  • Excellent interpersonal skills.
  • Working knowledge of all latest Call center technology.

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