Assisted Digital Sales - Product Owner (C & C)

Key Accountabilities

• Digital P&L Ownership
• Own the digital assisted revenue, cost, and profitability, managing digital assisted opportunities within digital channels
• Define and deliver annual and quarterly digital sales targets (gross adds, revenue, ARPU, margin)
• Actively optimize cost of acquisition (CoA) and lifetime value (LTV) through digital levers
• Digital Sales Growth & Channel Leadership
• Establish digital as the primary acquisition channel for digital assisted / omnichannel
• Drive performance across direct digital channels (du App, web, eSIM journeys) and digital-enabled indirect channels and omni channel
• Lead funnel optimization across traffic → conversion → activation → recharge
• Digitalization of Omnichannel
• Redesign and build new omnichannel sales journeys to be fully digital, scalable, and automated
• Reduce dependency on manual, retail-heavy, and low-margin sales models
• Champion eKYC, eSIM, digital payments, and self-activation as default mechanisms
• Partner Ecosystem & Digital Indirect Sales
• Build and manage a network of digital partners (marketplaces, super-apps, aggregators, fintechs, OEMs)
• Design and implement new digital-first commissioning and incentive structures aligned to profitability and quality
• Enable partners with APIs, digital onboarding flows, and performance dashboards
• Innovation & New Growth Models
• Identify and pilot new digital POC’s and journeys to unlock new opportunities across physical and indirect
• Test new go-to-market models including performance-based partnerships, affiliate sales, and embedded telco
• Continuously challenge legacy sales constructs and propose data-led alternatives
• Strategy, Planning & Governance
• Contribute to digital channel strategy in alignment with du’s commercial objectives
• Translate strategy into clear roadmaps, business cases, and delivery plans
• Track performance through clear KPIs, dashboards, and executive reporting
• Own the digital product revenue, cost, and profitability
• Define and deliver annual and quarterly digital sales targets (gross adds, revenue, ARPU, margin)
• Actively optimize cost of acquisition (CoA) and lifetime value (LTV) through digital levers
• AI and CVM for Sales Growth:
• Responsible for driving the digital sales AI and CVM roadmap within Digital and in life sales for new channels
• Identify opportunities/use cases, strategize and implement AI / CVM to deliver new to du growth and existing customer revenue
• Translate strategy into clear roadmaps, business cases and delivery goals for Digital journeys

Qualifications, experience, skills and competencies

Qualifications

• Bachelor degree

Experience

• 1–3 years’ experience in automation, AI/chatbot configuration, data analysis, or digital operations.
• Exposure to workflow automation tools, analytics platforms or bot configuration systems is preferred.
• Experience in telecom or large enterprise environments is an advantage.

Skills

• Commercial & Financial Acumen
• Strong understanding of P&L management, including revenue, margin, cost of acquisition, lifetime value, and ROI
• Ability to evaluate and prioritize initiatives through business cases and commercial impact
• Digital Sales & Growth
• Proven expertise in digital acquisition funnels (traffic, conversion, activation, monetization)
• Hands-on knowledge of e-commerce, app-based sales, and self-service journeys
• Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms
• Partner & Ecosystem Management
• Experience building and scaling digital indirect sales channels (marketplaces, affiliates, super-apps, OEMs, fintechs)
• Ability to design and manage innovative commissioning and incentive models aligned to profitability and quality
• Strong negotiation and relationship-management skills with external partners
• Data, Analytics & Performance Management
• Strong analytical skills with the ability to interpret sales performance, funnel metrics, and customer behavior data
• Comfortable working with dashboards, KPIs, and performance reporting to drive decisions
• Data-driven mindset with a test-and-learn approach to growth and optimization
• Strategy & Innovation
• Ability to translate strategic objectives into executable digital roadmaps
• Experience launching or scaling new digital propositions, pilots, or GTM models
• Strong problem-solving skills with a bias toward innovation and continuous improvement
• Stakeholder & Leadership Skills
• Ability to influence and align cross-functional teams (Marketing, Product, IT, Finance, Legal) without direct authority
• Strong communication skills, capable of engaging senior leadership and executive forums
• High ownership mindset, operating with end-to-end accountability
• Comfortable with ambiguity and defining a strategy for a new area
• Regulatory & Market Awareness
• Working knowledge of telecom regulatory requirements related to mobile, home, SIM registration, and digital onboarding
• Awareness of market dynamics, competitive landscape, and customer trends in digital channels including AI
• Commercial & Financial Acumen
• Strong understanding of P&L management, including revenue, margin, cost of acquisition, lifetime value, and ROI
• Ability to evaluate and prioritize initiatives through business cases and commercial impact
• Experience managing and growing digital sales by optimizing journey, building out features and delivering optimization
• Digital Sales & Growth
• Proven expertise in digital acquisition funnels (traffic, conversion, activation, monetization)
• Hands-on knowledge of e-commerce, app-based sales, and self-service journeys
• Strong understanding of eSIM, eKYC, digital payments, and online onboarding mechanisms

Competencies