Influencer Specialist

Overall Purpose of the Role

To own the execution of influencer and creator partnerships from talent identification and negotiation through contracting, content delivery, campaign management and performance reporting. The role combines strong relationship management with disciplined execution and requires someone who can independently manage multiple creators, talent agencies, timelines and deliverables while protecting brand quality and commercial value.

Key Responsibilities

• Identify and assess influencers and creators based on campaign objectives, audience fit, credibility, content quality and performance.
• Build and maintain an organised creator database including rates, audiences, campaign history, performance and relationship notes.
• Manage creator outreach and relationships directly or through talent agents.
• Negotiate fees, usage rights, exclusivity, deliverables, timelines and other commercial terms.
• Coordinate contracts, invoicing and campaign administration.
• Develop clear creator briefs and ensure expectations, messaging and brand requirements are understood.
• Manage content submissions, reviews, amendments, approvals and posting schedules.
• Monitor compliance with disclosure, brand safety, legal and platform requirements.
• Coordinate event, travel, product or production logistics linked to influencer campaigns where required.
• Track campaign delivery and proactively resolve missed submission deadlines, quality issues or scope changes.
• Measure creator and campaign performance and prepare post-campaign recommendations.
• Identify emerging creators, formats and cultural opportunities relevant to the brand.
• Build longer-term relationships with strong-performing creators and talent partners.

Experience Required

• 3-5 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or a related discipline.
• Proven experience managing influencer campaigns end to end.
• Experience negotiating creator fees, usage rights and campaign deliverables.
• Experience managing multiple creator relationships and timelines simultaneously.
• Experience in a brand, agency, talent or social media environment is preferred.

Skills Required

• Strong negotiation and relationship-management skills.
• Excellent campaign coordination and project-management skills.
• Strong understanding of Instagram, TikTok, YouTube and other relevant social platforms.
• Ability to assess creator performance data and campaign effectiveness.
• Strong written communication and briefing skills.
• Good commercial judgement and cost awareness.
• Strong contract and deliverable tracking discipline.
• High attention to detail and administrative accuracy.

Competencies Required

• High ownership and proactive follow-through.
• Strong interpersonal skills and confidence dealing with talent and agents.
• Commercial confidence and sound judgement.
• Strong organisation and deadline discipline.
• Cultural awareness and curiosity.
• Ability to work independently at pace.
• Resilience and confidence handling difficult conversations.
• Collaborative and solutions-focused mindset.
• Strong direct connections with various influencers and/or their talent agents

Qualification/s Required

• Bachelor's degree or diploma in Marketing, Communications, Public Relations, Media, Business or a related field.
• Relevant certification or training in influencer marketing, digital marketing, social media or creator partnerships would be advantageous.
• Equivalent practical experience with a strong portfolio of successfully delivered influencer campaigns will be considered.