Trade and Partner Campaigns Manager

Overall Purpose of the Role

To lead the end-to-end execution of trade and partner-led marketing campaigns that drive customer acquisition, product usage, brand visibility and commercial value. The role is responsible for turning strategic retail partnership and trade opportunities into practical campaigns that are well planned, well coordinated and delivered to a high standard across retail, partner, field and customer touchpoints. This role requires a strong operator who can independently manage multiple campaigns, stakeholders, suppliers and deadlines from brief through launch and post-campaign review.

Key Responsibilities

• Own the end-to-end planning and execution of trade and partner marketing campaigns, from brief and concept development through production, launch and post-campaign reporting.
• Translate commercial and marketing objectives into clear campaign plans, timelines, budgets, mechanics, channel requirements and deliverables.
• Work closely with retail partners, strategic partners, sales, product, brand, legal, compliance, operations and other internal teams to align campaign requirements and secure approvals.
• Develop joint marketing plans and execution toolkits for priority partners, including in-store, retail, digital, activation and customer communication requirements.
• Brief and manage creative, production, activation and trade partners to ensure work is delivered accurately, on time and within budget.
• Coordinate the rollout of campaign assets across retail environments, acquisition points, partner channels, field teams and relevant digital customer touchpoints.
• Manage campaign budgets, quotations, purchase orders, supplier costs and reconciliations with strong financial discipline.
• Track campaign readiness and proactively identify risks, dependencies or delays before they impact launch.
• Conduct in-market and partner execution reviews to ensure campaign standards are maintained and issues are resolved quickly.
• Measure campaign performance against agreed KPIs and prepare concise post-campaign reports with clear recommendations for future activity.
• Maintain strong partner relationships and act as a reliable day-to-day marketing contact for campaign delivery.
• Continuously improve campaign planning, briefing, approval and execution processes to increase speed and quality.

Experience Required

• 5-8 years of experience in trade marketing, partner marketing, integrated campaigns, retail marketing, brand activation or a similar consumer marketing role.
• Proven experience managing campaigns from planning through execution and reporting.
• Experience working with retail, commercial or strategic partners and coordinating joint marketing activity.
• Demonstrated experience managing agencies, suppliers, production partners and campaign budgets.
• Experience in banking, fintech, retail, telecommunications, FMCG, e-commerce or another fast-paced consumer business would be advantageous.

Skills Required

• Strong campaign and project management skills.
• Excellent stakeholder and partner management capability.
• Strong briefing, planning and coordination skills.
• Budget management and commercial awareness.
• Ability to interpret campaign performance data and turn it into practical recommendations.
• Strong written and verbal communication skills.
• High attention to detail and strong quality-control discipline.
• Confident use of project-management tools is advantageous.

Competencies Required

• High ownership and accountability.
• Bias for action and strong execution focus.
• Ability to work independently with limited supervision.
• Strong problem-solving and decision-making ability.
• Resilience and composure under pressure.
• Commercial thinking and customer focus.
• Strong follow-through and deadline discipline.
• ·Collaborative working style with the confidence to challenge constructively.