Search Engine & Generative Engine Optimization Coordinator Co-op - Winter 2027 Co-op/Intern

Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

As an SEO/GEO Specialist Co-op, you will support Sonnet's SEO and Generative Engine Optimization initiatives by reporting directly to SEO/GEO Manager, and collaborating with content, ux , developers, and marketing teams.

What You’ll Work On

• Support the SEO/GEO Manager in executing SEO and GEO strategies.
• Assist with identifying content optimization opportunities and conduct technical audits.
• Analyze website performance and content opportunities using Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Looker Studio.
• Conduct keyword , search intent, and competitive research.
• Help develop SEO and GEO content briefs.
• Review and optimize on-page metadata, heading structures, internal linking, and GEO opportunities.
• Monitor organic search performance and assist with reporting dashboards.
• Support AI search and GEO initiatives through research and analysis.
• Collaborate with content, UX, development, and marketing teams.
• Assist with SEO QA before and after website releases, measure performance results

What We’re Looking For

• Currently pursuing an MBA, Master's, or Bachelor's degree in Marketing , Business, Analytics, Computer Science, Information Systems, or a related field.
• Previous internship, co-op, or professional experience in SEO, digital marketing, analytics, or related fields preferred.
• Strong analytical and problem-solving skills.
• Familiarity with Google Analytics and Google Search Console.
• Basic understanding of SEO principles.
• Working knowledge of HTML and website structures.
• Strong Excel or Google Sheets skills.
• Excellent communication and organizational skills.

Preferred Qualification

• 6 months to 2 years of SEO experience through internships, co-op placements, website building, agency experience, or in-house marketing roles.
• Experience using SEMrush, Screaming Frog, Ahrefs , or Looker Studio.
• Basic knowledge of CSS, JavaScript, or CMS platforms.
• Interest in GEO, AI-powered search, and emerging digital channels.

Did you know?

• We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
• We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
• We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work !