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Account Manager (Strategic Partner)
Broadsign · United Kingdom
About The Role
Join Broadsign, a leading digital out-of-home advertising platform, as an Account Manager (Strategic Partner). In this role, you will be the primary point of contact for media owners, driving data-driven discussions around yield management and revenue growth. You will develop and execute joint business plans with top-tier clients, advise on inventory optimization and monetization strategies, and identify cross-sell and upsell opportunities. Additionally, you will serve as a trusted industry expert, sharing market trends and advanced platform capabilities with media owners.
- Act as the primary, strategic point of contact for media owners, driving data-driven discussions around yield management and holistic revenue growth.
- Identify and execute cross-sell and upsell opportunities to drive broader adoption of the Broadsign Platform, maintaining end-to-end commercial ownership of your accounts.
- Serve as a trusted industry expert, sharing market trends, media insights, and advanced platform capabilities with media owners.
- Fluency in French and English to effectively manage client relationships and collaborate across global teams
- Strong technical and industry understanding of adserving logic, supply-side programmatic trading, yield optimization, and inventory management
- Solid commercial acumen with the ability to spot growth opportunities, build business cases, and handle renewals or upsells
- 3+ years of experience in Account Management, Yield Management, or Strategic Consulting within AdTech, Digital Out-of-Home (DOOH), Supply-Side Platforms (SSPs), or Retail Media Networks (RMNs)
- Data-driven approach with experience leveraging analytics and performance dashboards to guide strategy
- Proven track record of executing a consultative mindset, shifting client relationships from operational support to high-level strategic business advisory
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