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Global Vice President of Marketing
Catapult Sports · New York, United States
About The Role
Join Catapult, a leading sports data and performance technology company, as the Global Vice President of Marketing. In this role, you will lead the global marketing strategy and execution, driving brand awareness, demand generation, and revenue growth. You will work closely with product and sales teams, own the marketing engine from pipeline to revenue, and build a strong, cohesive brand identity. The ideal candidate will have 10-15+ years of marketing experience, including 5+ years in a senior leadership role, and a proven track record of successful product launches and brand storytelling.
- Lead the development and execution of Catapult's global marketing strategy, ensuring alignment with product launches and commercial targets.
- Build and mentor a high-performing global marketing team, setting strategy and standards, and being accountable for the team's deliverables across various marketing functions.
- Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment, and be comfortable being held to the same commercial KPIs as a SaaS revenue leader.
- Hands-on GTM experience in a SaaS-modeled business. Comfortable being held to commercial/revenue KPIs
- 10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technology
- Proven success leading end-to-end product launches, from go-to-market strategy through to measurable commercial impact
- Experience in sports, tech, or entertainment is a plus, not a requirement. We're prioritizing strong B2B marketing leadership and expect the right candidate to pick up sports tech quickly
- A track record of building compelling brand and product stories, and equally credible on narrative and positioning as on performance and data
- Exceptional leadership and team-building skills, with, success managing cross-functional, global resources
- Fluency A/B testing, conversion optimization, and segmentation, and working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), of Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making
- Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch!
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