Inbound Marketing Manager

# Inbound Marketing Manager
> Pavago · Kenya (Remote) · — · Posted 2026-06-19
**Workplace:** remote
**Department:** Candidate Sourcing
## Description
### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)**
**Position Type:** Full-Time, Remote
**Working Hours:** U.S. Business Hours
### **About the Role**
We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.
This is not a cold outreach role.

Your focus will be

• Creating high-performing LinkedIn content
• Driving meaningful audience engagement
• Turning conversations into qualified pipeline
• Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.
### **What You’ll Own**
### **Content-Driven Lead Generation (Primary Focus)**

• Create and manage high-performing:
• LinkedIn posts
• Carousels
• Hooks
• Content campaigns
• Develop content angles that attract:
• Founders
• Decision-makers
• High-intent B2B buyers
• Continuously test and optimize content based on:
• Reach
• Engagement
• Conversations
• Pipeline impact
• Build content strategies designed to generate inbound demand

### **Content → Conversation → Pipeline**

• Turn:
• Likes
• Comments
• Profile views
• Inbound engagement

into meaningful conversations

• Initiate natural, value-driven DMs based on user intent
• Qualify prospects and move them into the sales pipeline
• Build repeatable inbound workflows that generate qualified opportunities

### **Audience Engagement & Lead Nurturing**

• Engage consistently with prospects through:
• Comments
• DMs
• Ongoing conversations
• Build long-term relationships with leads and decision-makers
• Nurture inbound prospects through:
• Thoughtful follow-ups
• Educational content
• Strategic messaging
• Maintain a non-salesy, trust-driven communication style

### **Funnel & Conversion Optimization**

• Build simple inbound funnels: **Content → Engagement → Conversation → Call**
• Develop:
• Lead magnets
• Nurture flows
• Conversion paths
• Optimize conversion rates across each funnel stage
• Improve content performance using data-driven insights

### **Sales & Founder Collaboration**

• Work closely with the founder to improve lead quality and conversion
• Share insights regarding:
• Audience behavior
• Objections
• Messaging
• Content performance
• Optionally support early-stage sales conversations where needed

### **Required Experience & Skills**

• 2+ years of experience in:
• Inbound marketing
• Content-led lead generation
• Organic B2B growth
• Strong experience growing and managing LinkedIn content
• Proven ability to generate:
• Inbound leads
• Booked calls
• Pipeline through content
• Excellent copywriting and messaging skills
• Strong understanding of B2B sales cycles and buyer psychology
• Ability to connect content performance directly to business outcomes

### **What Makes You a Great Fit**

• You know how to turn content into pipeline — not just engagement
• You understand inbound marketing systems and buyer journeys
• You think in:
• Funnels
• Conversion paths
• Lead quality
• You are both:
• Creative with content
• Analytical with performance
• You take ownership of:
• Leads
• Conversations
• Pipeline growth
• You understand how to build trust-based relationships through content

### **Ideal Experience**

• Personal brand growth experience on LinkedIn
• Experience generating inbound pipeline for:
• B2B agencies
• SaaS companies
• Consulting firms
• Service businesses
• Familiarity with:
• LinkedIn analytics
• CRM systems
• Content performance tracking
• Experience using AI tools such as:
• ChatGPT
• Claude

for

• Ideation
• Research
• Content optimization

### **What a Typical Day Looks Like**

Your day may include

• Writing and scheduling LinkedIn content
• Reviewing engagement and content performance metrics
• Responding to comments and engaging with prospects
• Starting conversations through thoughtful DMs
• Qualifying inbound opportunities and routing leads
• Building or refining inbound funnels
• Collaborating with the founder on messaging and pipeline quality
• Testing new hooks, content angles, and lead-generation ideas

**In short:**
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.
### **Key Metrics for Success (KPIs)**

• Qualified inbound leads generated
• Conversations started from content engagement
• Pipeline contribution and booked calls
• LinkedIn content performance and engagement quality
• Funnel conversion rates
• Audience growth and relationship quality

### **Why This Role Stands Out**

• Direct ownership over inbound pipeline generation
• High-impact role tied directly to business growth
• Work closely with the founder on strategy and execution
• Creative freedom with measurable performance ownership
• Opportunity to build scalable inbound systems from the ground up
• Remote flexibility with strong long-term growth potential

### **Interview Process**

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

### **Apply Now**

If you

• Know how to generate pipeline through content
• Understand LinkedIn-driven B2B growth
• Enjoy turning engagement into real business opportunities

We’d love to hear from you.
## Apply
[Apply at Pavago](https://apply.workable.com/pavago/j/1324EF8B16/apply)
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