Performance Marketing Lead

Join Feeld, a remote-first company dedicated to creating a more intimate and inclusive world. As the Performance Marketing Lead, you will be responsible for scaling Feeld's performance marketing engine, optimizing paid acquisition, ASO, creative testing, and external agency operations. You will work closely with the Director of Performance Marketing and other teams to drive measurable growth and improve campaign performance. This role offers flexible working hours, unlimited paid time off, and a GBP 3k equipment and home office budget.

• Own day-to-day execution and optimisation across core paid acquisition, including campaign setup, pacing, performance monitoring, QA, and testing.
• Operationalize and maintain a structured growth testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
• Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and external partner coordination.

• To be right for this role, you should have hands-on experience managing paid growth channels, working with creative and media partners, and using data to improve campaign performance
• You have owned performance marketing workstreams with clear growth targets, including responsibility for campaign execution, optimisation, reporting, and KPI delivery
• You have experience taking creative performance learnings and translating them into concrete action items for future creative
• You have worked in a fast-paced, remote-first, or startup environment
• You communicate clearly with stakeholders across functions and levels, including surfacing risks and opportunities to leadership
• You have hands-on experience across paid social and/or search, with enough channel fluency to manage performance, ask sharp questions, and partner effectively across Meta, TikTok, Google, Apple, or other acquisition channels
• You have worked with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces, and are comfortable coordinating specialist partner support
• You have worked with media agencies or external creative partners and know how to balance collaboration with accountability
• You have experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects
• You have experience with incrementality testing, geo experiments, media mix modelling, or other approaches to measuring paid media impact beyond platform-reported results