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Email Marketing Manager

Genesis · Kyiv, remote, UA

On-siteImported listingfull-timeabout 2 months ago

About The Role

About the role

Hi, we're the Findies team, and we're hiring our first dedicated Email Marketing Manager.
You'll own email end-to-end:
picking and implementing the ESP, setting up deliverability foundations, and launching the lifecycle flows that turn one-time subscribers into retained, recurring revenue.
Reality check
This is a from-the-ground-up role in the truest sense — there is no existing playbook to inherit, no legacy flows to 'optimize,' no team to lean on. You'll be selecting the ESP, wiring up SPF/DKIM/DMARC yourself, and deciding what the first welcome email even looks like. If you want a channel that's already humming and just needs incremental tweaks, this isn't that. But if you want to build a revenue channel from a blank page and see your name on every flow that exists a year from now, this is exactly that.
Your mission
Select and own the ESP
, collaborating with the development team on data integration (product/subscription) and deliverability setup.
Design and launch the foundational lifecycle flows:
welcome/onboarding, Day 0–3 retention (cancel-prevention), cancellation/win-back, and transactional emails.
Run A/B tests
on subject lines, content, timing, and segmentation, and turn results into action.
Build reporting that ties email directly to revenue:
open rate, CTR, S1–S2 rebill rate, and % of total subscription revenue.
Collaborate
with product, analytics, and design to turn user behavior and cohort data into targeted campaigns.
What makes you the perfect fit
2+ years of hands-on email/CRM/retention marketing experience:
you've built a channel from scratch before, not just maintained one.
Practical ESP experience
and a strong understanding of deliverability basics (including the principles of SPF/DKIM/DMARC configuration)..
Strong grasp of A/B testing methodology
and how to turn results into decisions.
Comfort with analytics tools
(Amplitude/Mixpanel or similar) — you can read cohort and funnel data and know what to do with it.
Ownership mindset:
you spot the bottleneck and go fix it, you don't wait for a brief.
Language:
Ukrainian, Upper-Intermediate (B2+) English or higher.
What's in it for you
Build your own channel from zero:
no inherited mess, no legacy flows — every automation, template, and testing roadmap in email will be yours.
Direct, measurable business impact:
your flows move the needle on cancel rate and revenue from day one, and you'll see it in the numbers you report on.
A subscription product to sink your teeth into:
real retention problems (S1–S2 rebill) instead of generic newsletter sends.
Full ownership, zero bureaucracy:
you decide the ESP, the flow logic, the testing cadence — nobody hands you a predefined plan.
Room to grow:
as the first person owning this channel, you're positioned to define — and later lead — email/CRM at Findies as it scales.
Perks & Benefits
Remote-First & Coworking Coverage:
work remotely, with your coworking space membership covered.
Time Off to Recharge:
20 working days of fully paid vacation per year, plus paid sick leave.
Learning & Growth:
compensation for professional courses, conferences, specialized workshops, and intensive English training.
Healthcare:
comprehensive medical insurance and access to a corporate doctor.

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