Sales Representative Industrial Welding Equipment &

About The Role

Sales Representative – Industrial Welding Equipment & Solutions

UK South | ESAB & EWM

As a Sales Representative Industrial Welding Equipment & Solutions , you will play a key role in driving growth across the South of the UK. You will develop sales of Heavy Industrial Products (HIP), Digital Solutions (DS), and Robotics across both ESAB and EWM brands, while working closely with Field Sales Representatives, distributors, customers, and system integrators.

What you’ll do

Sales & Business Development

Identify customer potential and develop growth plans for HIP, DS, and Robotics
Develop new customers and business opportunities across the territory
Build and manage relationships with system integrators and distributors
Value-sell ESAB and EWM solutions to customers
Manage the sales funnel and achieve revenue and margin targets
Conduct regular customer visits and develop account plans

Technical & Market Expertise

Maintain strong knowledge of the ESAB and EWM product portfolio and key differentiators
Provide technical and commercial guidance to customers and partners
Collect market feedback on customer needs, competition, and technical requirements
Work closely with Field Sales Representatives, Sales Management, and Product Management

Commercial Excellence

Maintain accurate CRM, opportunity, and contract information
Follow commercial standard work and actively manage the sales pipeline
Identify opportunities to improve customer value and business performance

What we’re looking for

Education: Technical college or secondary-school level
Experience: 3–5 years of relevant experience, preferably within the welding industry
Technical: Experienced MIG/TIG/MMA welder or strong welding industry knowledge
Skills: Sales-focused, proactive, persuasive, and customer-oriented
Languages: Local language C1 + English A2/B2 depending on reporting structure
Mobility: Valid driver’s license and willingness to travel 3–4 days per week

What makes you successful?
Results focused – You are ambitious, decisive, and motivated by achieving sales targets and finding new opportunities.
Persuasive & confident – You communicate clearly, influence customers, and handle objections effectively.
Customer oriented – You build trusted relationships and understand customer challenges.
Collaborative – You work closely with customers, partners, sales teams, and internal stakeholders to achieve shared success.
Why join ESAB? 🔧