Social Media & Marketing Manager

About the Role

We're looking for a hands-on Social Media & Influencer Marketing Manager to own our social m e dia marketing service . From building our paid ad infrastructure from the ground up to sourcing creators and scaling winning campaigns. This is a hybrid creative-and-performance role ideal for someone equally comfortable filming a UGC-style video as they are reading a cost-per-click report.

Responsibilities

Influencer & Creator Management

• Identify , outreach, and manage relationships with influencers for product seeding campaigns
• Brief creators on content direction and ensure deliverables meet brand standards
• Build and maintain a roster of brand-aligned content creators

Paid Social & Account Setup

• Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand
• Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity

Content Creation

• Produce and/or direct creative video ads tailored for social media platforms
• Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content

Performance & Growth

• Launch, monitor , and optimize paid campaigns on Meta and TikTok
• Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments
• Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates

What We're Looking For

• Proven experience running campaigns on Meta and TikTok
• Hands-on experience with influencer outreach and seeding
• Strong creative eye with video production or direction experience
• Analytical mindset - comfortable using data to make creative and budget decisions
• Self-starter who can set up systems and workflows from scratch

A case study is required upon interview selection